The Gemalto Netsize Guide

May 21, 2013

 

Are you fascinated by the coming together of mobile and money? Are you excited by the imminent mobile payments revolution?

But are you also a bit confused? Good news, Gemalto has just launched the latest Gemalto Netsize Guide. It’s a comprehensive introduction to the multiple facets of this new market. It’s packed with data about phone penetration, consumer behaviour and more.

This must-have publication will be available as a PDF document that can be downloaded via the Netsize website.

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How can the Gemalto Netsize Guide help me?

Payments affect everyone. From the developer who wants to introduce micro-payments for virtual items, to the card issuer that wants to reach the unbanked to the retail brand looking to reach consumers wherever and whenever they are.

This guide will offer examples of what’s happening around the world, and insights from experts on what might happen next.

Then there’s that big repository of useful statistics – an excellent resource for any mobile insider.

How can I get a copy?

Click here & fill out the form for a free PDF download.

And it’s free!

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A reliable and scalable payment platform helps get your business moving

May 17, 2013

According to International Telecommunications Union (ITU) as global mobile penetration approaches 100%, by 2014, there will be more mobile phones than people on earth.

Today’s rate of global mobile penetration is 96%. That translates to 128% in developed countries and 89% in developing countries (ITU 2013).

Mobile commerce is here and it’s growing. So how do your customers pay for your products and services? Anyone who has a phone is a potential customer and people can use our solution anytime they buy something from their mobile phone.

The Netsize payment platform is scalable and easily manages huge amounts of transactions, performing at high capacity without issues. Our platform has the ability to reach more than 3 Billion mobile devices/subscriptions for payment. That makes our platform one of the biggest operator billing payment platforms in the world.

We are working with a technology that we started using and improving more than 10 years ago.

Furthermore, Netsize’s commitment to adopting all the new payment mechanisms as soon as they are available provides the best payment experience for the consumer and maximizes the value for the merchant. The scalability of our platform is a key element in our success in the industry.

We give our customers the means to reach people who could purchase and pay for goods and content using their mobile operator bill for payment.

With our unique coverage, experience and technology we are the key M-Commerce enabler in both payment and messaging.

For more information go to netsize.com

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Netsize on the move with global coverage

May 8, 2013

 

Netsize is a key m commerce enabler both through payment and messaging. We deliver an efficient mobile channel for brands and content providers. So what makes our offer so unique?

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Netsize is not a small player; we deliver coverage in 50 countries. Over the years we have built up relationships with more than 160 mobile network operators worldwide. We are members of  trade associations (e.g. Netsize holds the presidency of AESAM in Spain and is a member of the MMA) and has good relationships with regulators and supports in drafting new codes in the various countries in which we operate.

The latest example of this is from last year (2012), when we built the ecosystem for SMS ticketing in Florence, Italy in partnership with ATAF and Italian operators TIM, Vodafone, Wind and 3 Italia.

With a global presence, we are however able to adapt to local markets. Netsize understand the regulations and the evolution of markets and services very well, thanks to local relationship managers who can help you to anticipate changes in many countries.  We have direct contractual and technical relationships with local operators: there is no intermediary, no aggregator. So we are able to help you to deploy a service and enter a new market very quickly.

For more information go to netsize.com

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Netsize Payment and Connectivity Services, allows your customers to access entertaining content quickly and securely

May 3, 2013

 

Have you ever thought how one feels on the Paris metro? It’s crowded and everybody is sulking, people seem upset by their daily problems and are sometimes quite aggressive. If you are small and have to stand, you might be unlucky enough to be standing close enough to recognize your neighbor’s aftershave.  

In every big city in the world, public transportation can be unpleasant for daily users. Recently though, new behaviors are emerging and in order to escape the boredom and discomfort of public transportation, commuters entertain themselves by reading the news, playing video games and listening to music uploaded on their smart phones.

Imagine you could provide the 4 million daily users of the Paris metro (or any other metro for that matter) this content quickly and securely. You would make their day better and increase your revenue significantly. How? By using our fully managed payment and messaging services to support your content business.

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With Netsize’s Payment and Connectivity Services we offer you the possibility of offering value added services for payment and messaging interaction, to your content and merchant portfolio, in a smooth fashion. Payment transactions are submitted to your billing systems in a controlled and secure manner.  Netsize Payment and Connectivity Services offer you a cost efficient way to monetize your assets and help you create and provide secure mobile premium services.

Netsize delivers high quality and flexible solutions that can be updated and adapted dynamically to your particular needs.

For more info, go to netsize.com

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How to lose a mobile customer

January 22, 2013

Mobile RushMobile purchases should be simple and secure. You make them on the move, while you’re running between meetings, finishing your presentation, and gobbling up a sandwich. You want things to be simple, fast, and hassle-free. And you don’t want nasty surprises in your bank account at the end of the month.

So if someone is about to make a digital purchase, what’s the best way to lose that customer?

One good way is to create a hassle: make it difficult to complete that purchase. Cause a disruption. Force her to throw away that sandwich so she can fumble in her wallet for her credit-card.

Alternatively: scare her! Tell her that unknown forces or applications are about to enter her bank account and take her money, without her even knowing it happened. Until, of course, it is too late.

Currently, that is exactly what many of us are doing. The payment process is disruptive – and scary. No wonder, then, that conversion rates are so low –in the low end of the single-digit percentage range.

What if you could change that? What if you could remove the roadblocks, and offer end consumers and potential buyers a way to pay that fits in exactly with their on-the-move rush – and makes them feel secure?

What if you could multiply by 10 the number of people who buy on your mobile Website?

Netsize offers two products designed to remove these roadblocks:

Web App Billing – HTML5 ensures a smooth buying process: you want, you click, you buy.

Android Billing SDK gets rid of unnecessary system warnings at installation.

We’ll be showing both at M-Days soon in Frankfurt, Germany  from February 5th to 6th, 2013, and hope to see you at Stand D07.

Do you see other roadblocks keeping customers from buying? Share with us in the comments section below.

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Mobile musings in Madrid

December 28, 2012

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Where is the future of mobile technology going? Is it the future remote control of our lives? How will it resemble the devices we use today?

The Mobile Marketing Association (MMA) delved into these questions at the third National Conference on Mobile Marketing held in Madrid on December 12th. Technology experts from a number of actors in the mobile field – including EMMA Solutions, Netsize, Orange, Samsung Electronics, Sap, and Vivaki – gathered around a table to share their vision on the future of mobile.

NFC was at the heart of the discussion. Miguel Aguado, Sales Manager Iberia for Netsize, found the technology “useful” because it is “not very intrusive for the end user,” and offers “a motley assortment of uses.” He stressed two aspects that must be borne in mind to extract maximum value: firstly, that NFC is a secure technology, which was initially designed for mobile payment; and secondly, that its localization potential needs to be leveraged – proximity services are the key. “I do not see the value behind tags in a closed environment,” he said.

As 2013 approaches – and we now know that the world did not end on December 21st 2012 – we look forward to discovering the new uses of NFC. How do you see us using NFC in the years to come?

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Netsize Reloaded

December 11, 2012

NetsizeTurn back a few months ago. Netsize was one great global company for enabling mobile transactions and mobile messaging. It was a leader in Direct Billing. Global Web players loved our expertise, market knowledge, operator relationships, and value-added services.
Meanwhile, Ericsson IPX was another great company, with a more “glocal” approach: going global while thinking local. Local players loved IPX’s proximity and tailoring to their specific geographical markets.

Today the 2 companies have combined. And what is the result? A new and improved Netsize; Netsize reloaded. The new Netsize has unrivalled coverage – meaning its payment and messaging platforms are directly contracted and connected to more mobile network operators, and more countries, than those of any other company. In fact, today over 2 billion consumers can be reached through the Netsize payment platform. Its 250 employees can be found in 21 countries serving over 1000 customers.

The new Netsize is also a better innovator. Its R&D teams have doubled; the best thinkers in the 2 best companies have been united.
Both companies were pioneers in the early days of mobile content services, enabling mCommerce for mobile-specific content such as ringtones. The new Netsize is involved in transforming the mobile payments industry to include services that people use everywhere – even outside of their mobile phones: transport tickets, vending machines, phone directories, newspapers, and much more.

But what does this mean for you, the customer?

Basically, it means you’ll be getting better services. Better innovations to improve your business. We’ll be cherry-picking the best of each company to offer you the best, squared.

Perhaps you have some insights you would like to share. What is the one thing you would most like to see from the new Netsize? What would make the merger a success for you? Share your comments in this blog!

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