New Netsize Survey Reveals Pent-Up Demand for Mobile Commerce and Shopping

August 31, 2010

Majority of respondents would use their mobiles to buy big-ticket items

Netsize, the leading mobile commerce and communications enabler, today released “Unlocking the Value of Mobile Commerce”, a report that examines the role of mobile in (online and physical) retail and commerce.

The free report includes exclusive research on the value amounts that people are ready for and willing to pay through their mobile phone for pricey items that go beyond the usual mix of transport tickets and parking tokens.

The report contains data from a Netsize survey of 1,000+ mobile professionals and practitioners and concludes that mobile payment is poised to super-charge shopping as users show a significant interest in buying digital and physical goods and services with their mobile phone. Read the rest of this entry »

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Meet Netsize at Planet of the Apps

August 19, 2010

2-4 November 2010, London, UK

Planet of the Apps is Europe’s premier conference for those involved in mobile apps. The conference brings together brands, mobile operators, device manufacturers, agencies and developers during three days in London.

Netsize is taking part in the panel sessions on Money and Marketing, discussing the opportunities and pivotal changes brought forward by the mobile device and apps in financial transactions.

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Meet Netsize at Adtech London

August 13, 2010

Adtech LondonUK’s essential event for professionals seeking to stay ahead of the latest interactive media, advertising and marketing trends.
Meet Netsize representatives on the MMA Pavilion on 21-22 September, National Hall, Olympia, London

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Netsize Launches Payforit Version 3 in the UK

July 19, 2010

Netsize, Payforit Accredited Payment Intermediary in the United Kingdom offers merchants a full implementation of the Payforit version 3 payment scheme; Netsize mPayment enables Payforit on Web, WAP and Web Lite transactions.

Paris, July 19, 2010 — Netsize, the leading mobile commerce and communications enabler, today announced the key to unlocking micropayments online: Netsize mPayment with Payforit version 3.


Netsize Launches mPayment with Payforit v3 in the UK

Click image to view mPayment with Payforit v3 product details

For the first time UK consumers will have a simple, straightforward and trustworthy route to buy digital as well as physical goods and services. Consumers can make transactions online and via WAP using any mobile phone. Merchants benefit via a simplified route to market that accelerates ARPU.

Payforit v3 offers trust, convenience and ease of use. It is supported by all mobile network operators in the UK. Payforit enables consumers to make online purchases from their PC or mobile phone and securely charge the payment amounts to their phone bill. Payforit v3 supports payments from all mobile devices, including WiFi-connected phones.

Netsize mPayment enables Payforit on Web, WAP and Web Lite transactions and also supports single click purchases and subscription services billing with Payforit.

“Netsize mPayment with Payforit v3 provides merchants with a ‘country on a plate’”, says Stanislas Chesnais, Chief Executive Offer, Netsize. “Now merchants can easily start with mobile payments in the UK and focus on promoting their offer, while mPayment with Payforit handles the technical complexities and helps ensure regulatory compliance.”

mPayment with Payforit offers merchants increased pricing flexibility. The easy check-out process significantly improves the rate of successful transactions. The number of clicks and keystrokes needed to make a payment is reduced by more than 50 percent compared to credit cards.

As SMS payment for web based transactions is now not allowed in the UK cross-network, Payforit v3 is the single mobile payment alternative available to merchants, offering a superior user experience.

“For the first time, merchants can take advantage of a mobile payment product in the UK that is secure, easy to use and offers payout rates similar to cards. mPayment with Payforit v3 enables them to do business online with consumers who have no credit card, debit card or PayPal account,” Stanislas Chesnais adds. “Payforit v3 has the potential to expand the UK market. It marks an important step towards an m-commerce economy.”

Visit www.netsize.com for more information about Netsize mPayment with Payforit v3, and sign up for a trial account.


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100 apps per second

July 2, 2010

The rise of application stores is nothing less than phenomenal. App downloads from the Apple app store alone are more than 4 billion, 3 billion more than a year ago, and operators, handset manufacturers and independent application stores are all rushing into the apps market.

Every month some 10 new application stores are opening up shop. To date at least 75 app stores are live globally, ranging in size from large (over 200,000 apps in store) to small (just a few hundreds of apps).

The big questions that app stores and app developers are currently facing is how to build a commercially successful business and what are the winning business models.

In its whitepaper “A World of Apps”, Juniper Research estimates the global market for apps to grow to $32 billion in 2015.

“Application Store Billing”, a report by Netsize published May 2010, analyses the wave of recent app store developments and shows providers will need to develop much more than a me-too application storefront modeled on the Apple blueprint.

The report, containing an overview of the top-52 application stores, is available as free download from www.netsize.com.


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Mobile Marketing: 5 Ideas to Score

May 17, 2010

What makes Mobile Marketing such a fascinating element of the marketing mix, and what are the factors to consider for setting your mobile marketing strategy? In our Mobile Marketing Survey Report we identify five main factors that influence adoption and success of mobile marketing.

  1. Relevancy Rules

    The ability to deliver the right message to the right person is one of mobile’s biggest selling points. Add the right context (content, location and timeliness of the message), and the relevancy of the message is boosted in a major way. Precise targeting is the top reason for marketers to include mobile marketing in their plans.

    Mobile Marketing Drivers (Source: Netsize Mobile Marketing Survey 2009)

    Mobile Marketing Drivers (Source: Netsize Mobile Marketing Survey 2009). Copyright 2009-2010 Netsize. All rights reserved. www.netsize.com

  2. Inhibitors Vary

    Starting with mobile marketing will find you overcome a few hurdles. The quality of your database, in particular acquisition of opt-in mobile numbers and maintenance of data quality might be a concern, and adherence to rules and regulations. What should be a realistic expectation on conversion ratios, and how to objectively measure campaign results? What tools to use and how to integrate with your existing CRM or campaign systems? Discuss these questions with your mobile marketing provider to set the strategy that is right for you.

    Mobile Marketing Inhibitors (Source: Netsize Mobile Marketing Survey 2009)

    Mobile Marketing Inhibitors (Source: Netsize Mobile Marketing Survey 2009). Copyright 2009-2010 Netsize. All rights reserved. www.netsize.com

  3. Messaging Leads the Pack

    The survey uncovers a decidedly positive attitude toward mobile marketing approaches and formats that build on the popularity and usability of text messaging and made-for-mobile destinations. For reaching a mass market, SMS is best positioned by far. Quick and easy to use, well understood, and flexible to be used for two-way text communications and in combination with more advanced media and formats, such as the mobile web, barcodes and also mobile applications.

  4. Keep the Customer

    Mobile marketing is used to acquire new customers as well as to retain existing customers. In the given economic circumstances it does not come as a surprise that retention marketing is showing strong growth. Mobile marketing adds value to loyalty programs, where relevant and timed messages increase the closeness of the brand to the consumer, and provide stimuli for him to act, or as some say, spend.

  5. Teams Work

    Mobile marketing is team work. While companies are convinced of the benefits of mobile marketing, the vast majority of companies still lack the resources and know-how to achieve their goals alone. Activities that are typically outsourced to an external service provider are campaign execution, and analytics and reporting.

    Mobile Marketing Resources (Source: Netsize Mobile Marketing Survey 2009)

    Mobile Marketing Resources (Source: Netsize Mobile Marketing Survey 2009). Copyright 2009-2010 Netsize. All rights reserved. www.netsize.com

To learn more about how companies make the most from mobile marketing, visit www.netsize.com. Here you can also download the full Netsize Mobile Marketing Survey Summary Report (free pdf download).

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mMarketing Tips and Tricks #3

May 7, 2010

Import your mobile contact database in Netsize mMarketing

A good database of contacts is key for many mobile messaging applications. Whether used for sending individual messages or large mobile campaigns, the database is the basis for your recipients lists and targeted, personalized messages.

The contact import wizard of Netsize mMarketing allows you to setup your database in a breeze.

To import large numbers of contacts, use Import contacts in the left navigation menu (1). Select a text file that contains the contacts’ names and mobile phone numbers (2). The values should be separated by a comma or another delimiter that you specify. Click Next (3).

Netsize mMarketing - Import mobile contacts database, step 1. (c) Copyright 2010 Netsize www.netsize.com

Netsize mMarketing - Import mobile contacts database, step 1. (c) Copyright 2010 Netsize www.netsize.com

Select the columns that you would like to import, and map the column header name to the proper contact attribute (4): does the column contain the first name, last name, mobile number, etc. Click Next (5).

Netsize mMarketing - Import mobile contacts database, step 2. (c) Copyright 2010 Netsize www.netsize.com

Netsize mMarketing - Import mobile contacts database, step 2. (c) Copyright 2010 Netsize www.netsize.com

In the final step, indicate how the contacts are to be stored, and if they should be added to a new or existing list of contacts so that you can start using them in a mobile campaign immediately (6). Click Import to accept all settings and start the import (7).

Netsize mMarketing - Import mobile contacts database, step 3. (c) Copyright 2010 Netsize www.netsize.com

Netsize mMarketing - Import mobile contacts database, step 3. (c) Copyright 2010 Netsize www.netsize.com

In a later article we’ll go in more detail into how you can use the database for personalizing your campaigns.

Try mMarketing now
No access to mMarketing yet? Register here for a free 30-day trial of Netsize mMarketing, the easy solution to mobile marketing campaigns and business mobile messaging using SMS.

More tips & tricks:
mMarketing tip #1: Send a quick SMS message
mMarketing tip #2: Send an SMS campaign
mMarketing tip #3: Import your mobile contact database

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Posted by netsize

mMarketing Tips and Tricks #2

May 7, 2010

Send an SMS campaign with Netsize mMarketing

Creating an SMS campaign with Netsize mMarketing is easy! With your database at hand, it takes only a few steps to launch a campaign. Click New campaign in the left menu, give the campaign a name, enter phone numbers or click Add contacts from list, enter the message text or select a predefined message, and click Send. The figure below shows the steps.

Netsize mMarketing - Send an SMS campaign. (c) Copyright 2010 Netsize www.netsize.com

Netsize mMarketing - Send an SMS campaign. (c) Copyright 2010 Netsize www.netsize.com

Try mMarketing now
No access to mMarketing yet? Register here for a free 30-day trial of Netsize mMarketing, the easy solution to mobile marketing campaigns and business mobile messaging using SMS.

More tips & tricks:
mMarketing tip #1: Send a quick SMS message
mMarketing tip #2: Send an SMS campaign
mMarketing tip #3: Import your mobile contact database

Leave a Comment » | Mobile marketing | Tagged: | Permalink
Posted by netsize

mMarketing Tips and Tricks #1

May 7, 2010

Send a quick SMS message with Netsize mMarketing

What better way to reach someone urgently than via SMS. Netsize mMarketing makes it easy for you. Login to mMarketing, and use the Quick Message box on the home page to send the message. The figure below shows how it is done.

Netsize mMarketing - Send a quick SMS message. (c) Copyright 2010 Netsize www.netsize.com

Netsize mMarketing - Send a quick SMS message. (c) Copyright 2010 Netsize www.netsize.com

Try mMarketing now
No access to mMarketing yet? Register here for a free 30-day trial of Netsize mMarketing, the easy solution to mobile marketing campaigns and business mobile messaging using SMS.

More tips & tricks:
mMarketing tip #1: Send a quick SMS message
mMarketing tip #2: Send an SMS campaign
mMarketing tip #3: Import your mobile contact database

Leave a Comment » | Mobile marketing | Tagged: | Permalink
Posted by netsize

mMarketing Tips and Tricks

May 7, 2010

An SMS message is one of the most convenient ways to reach people on the move and inform large audiences in a timely fashion. An SMS is fast, precise, and always read.

With Netsize mMarketing you now have an easy to use solution for business messaging and mobile marketing campaigns using SMS. Try it out for yourself. Register here for a free 30-day trial of Netsize mMarketing.

mMarketing tips & tricks:
mMarketing tip #1: Send a quick SMS message
mMarketing tip #2: Send an SMS campaign
mMarketing tip #3: Import your mobile contact database

Leave a Comment » | Mobile marketing | Tagged: | Permalink
Posted by netsize

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