There is a proverb that says ‘Don’t judge a book by its cover’. Which is probably a correct statement if the cover just contains typography and no color, type variations or any other graphical elements whatsoever. But to simply reflect content by a single font would make a book, and its cover, an exception. When color, shapes, and pictures are added, the cover immediately turns into something else. It becomes a shopping window. The cover creates a longing to find out more. And thus, all of a sudden, AIDA (Attention-Interest-Desire-Action) is on the reader’s table, or should we say screen, that prompts to take a look inside.
To a graphical artist the cover embodies the challenge to mirror the Netsize Guide’s content in an attractive and seductive way. The cover reflects what is going on inside the book, using an eye candy approach. Not necessarily to be understood at face value directly but done teasingly enough to get the main idea of the guide. And while your eyes scan the topics, the cover’s visual is referring to it in a subtle way.
At first sight, take the cover as a presentation for what The Netsize Guide holds in store for you: the trends that matter in our mobile digital lives.
On a deeper layer the cover tells us how we control the world around us through mobile applications and what are the key ingredients and enablers: the interplay of transaction, transformation and trust.
Tap to pay the bus ride, buy the souvenir using banking on-the-go, check in on the plane you have to catch, upgrade your seat, socialize with friends, enjoy multimedia content and games: behind all of this is the notion of security and trust and the transaction opportunities that enable us to transform our lifestyle that centers on being mobile, yet connected, anywhere, anytime.
These are examples of Truly Mobile experiences. An outcome of Transformation, Transaction and Trust. You feel safe when you push a phone button or app. You get what you expect – and it is and does what you want, or so you think, because your mobile life depends on it.
The Netsize Guide by Gemalto: Truly Mobile shows us how these three themes interplay to enable the experience. So, let the cover image inspire you to discover what is behind that first page, and be inspired by the content of the book to do discover the world of mobile.
The Netsize Guide by Gemalto: Truly Mobile – design & layout: Marko de Hoop (markodehoop.nl)
