The Netsize SMS communication solution supports the entire rental process, from renter validation to rental notifications, as well as confirming booking details. It works on any handset and is compatible with all wireless networks, guaranteeing 100 percent reach so CityzenCar customers can use the service anywhere, anytime.

Car owners will be notified of each rental request by SMS and if they approve it, the driver will receive a text message on their mobile phone containing details of the car and location. The car owner can then choose to either deliver the keys to the driver in person or authorize CityzenCar to unlock the car doors. This innovative and convenient unlocking system is made possible by the “CityzenBox”, an embedded telematic device that sits within the car.

“We wanted to make it as easy as possible for our customers to interact with each other and make the best use of our service, ” commented Nicolas le Douarec, CEO, CityzenCar, “Netsize’s flexible and highly dependable SMS solution is crucial to ensure the quality of our service.”

“CityzenCar is ahead of the curve in its innovative use of technology to engage with customers. SMS is ideal where mobility is key as customers can be reached while on the move. It is also exceptionally interoperable, providing us with a far wider end-user reach,” said Frédéric Deman, General Manager, Netsize.

Netsize offers mobile payment solutions based on operator billing (through premium SMS, MMS and WAP for example) for 100 mobile operators in 28 countries, reaching over 1 billion billable subscribers worldwide, and provides mobile messaging, with SMS and MMS delivery to over 200 countries.

Netsize was founded in 1999 by Stanislas Chesnais, who will remain as CEO. Prior to this capital increase, Gemalto already held 24% of Netsize. Headquartered in Levallois Peret, near Paris, France, Netsize employs approximately 180 people. Netsize will continue to operate as a stand-alone company within the Gemalto Group.

Olivier Piou, Chief Executive Officer of Gemalto, stated: “Gemalto invested in Netsize back in 2001 and was the first and largest outside investor in Netsize. It is natural extension of our long term relationship that Gemalto now becomes Netsize’s majority shareholder. Netsize’s mobile payment platform complements our rapidly expanding mobile software and services offering.”

“Netsize has been a pioneer in mobilizing business and commerce” commented Philippe Vallée, Executive Vice President for Telecom at Gemalto. “Netsize’s “one click” mobile payment solution is a key brick in enabling the monetization of mobile phone downloads and app-stores”.

Stanislas Chesnais, Founder and CEO of Netsize, added “Gemalto’s investment will facilitate our expansion into new markets such Latin America, Africa and South East Asia. We look forward to leveraging Gemalto’s digital security technology to make mobile payments even more pervasive and convenient”.

Investor Relations
Vincent Biraud
M.: +33(0) 6 08 48 33 23
vincent.biraud@gemalto.com

Corporate Communication
Rémi Calvet
M.: +33(0) 6 22 72 81 58
remi.calvet@gemalto.com

About Netsize
Netsize is a leading mobile communications and commerce enabler. Netsize solutions include Mobile Messaging, with SMS and MMS delivery in 200 countries; Mobile Payment through operator-based billing (Premium SMS, MMS and WAP) in 28 countries; and Mobile Content Management platforms with publishing & editing tools to manage messaging services and mobile Internet portals. Netsize manages more than 60 million mobile transactions per month for 800 customers worldwide, including Fortune 500 companies. With 180 employees in 10 offices worldwide, Netsize provides both robust technical infrastructure and marketing expertise to support this successful deployment on a global scale.

For more information about Netsize please visit www.netsize.com

About Gemalto
Gemalto (Euronext NL 0000400653 GTO) is the world leader in digital security with 2008 annual revenues of €1.68 billion, and 10,000 employees operating out of 75 offices, research and service centers in 40 countries.

Gemalto is at the heart of our evolving digital society. The freedom to communicate, travel, shop, bank, entertain, and work—anytime, anywhere—has become an integral part of what people want and expect, in ways that are convenient, enjoyable and secure.

Gemalto delivers on the growing demands of billions of people worldwide for mobile connectivity, identity and data protection, credit card safety, health and transportation services, e-government and national security. We do this by supplying to governments, wireless operators, banks and enterprises a wide range of secure personal devices, such as subscriber identification modules (SIM), Universal Integrated Circuit Card (UICC) in mobile phones, smart banking cards, smart card access badges, electronic passports, and USB tokens for online identity protection. To complete the solution we also provide software, systems and services to help our customers achieve their goals.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years.
For more information please visit www.gemalto.com.

• International survey reveals companies and brands bullish on mobile marketing benefits, but lack skills set to execute campaigns
• Strong growth ahead for SMS and MMS messaging, positive outlook for branded apps and mobile websites
• High interest in targeting consumers, high concerns that opt-in databases won’t deliver

Among the key findings:

• Mobile is part of the mix to attract and keep customers: The vast majority of respondents (56%) currently use mobile to acquire new customers. But that will change as respondents follow through on their plans to boost customer retention and loyalty through mobile marketing (64%), streamline transactions (37%) and enable commerce and sales using a mobile device (37%).
• Messaging is essential: Usage of MMS is poised for significant growth, with with 22% of respondents revealing plans to double deployment in the next six months. The use of SMS messaging is also on the rise, but will move from a one-way message to a two-way conversation.
• Marked interest in more innovative formats: Respondents reported use of branded content will increase from 29% to 35%, use of branded apps will rise from 23% to 35%. Finally, use of mobile coupons and QR codes will jump from 20% to 31%.
• Mobile marketing is teamwork: The vast majority of respondents (47%) outsource to providers that can meet their requirements for a fully-managed marketing solution. Campaign execution services was the most sought-after skill (57%), followed by measurement, analytics and reporting (54%), technical services and integration (52%), and mobile campaign management (52%).
• Quality of opt-in campaign databases is a main concern: One-third of respondents (32%) expressed concern over the quality of the customer mobile phone numbers stored in their opt-in databases.

“Market adoption of mobile marketing is accelerating. The survey results and analysis show companies and brands recognize the business benefits associated with mobile marketing and are serious about integrating mobile in their strategies,” says Stanislas Chesnais, Chairman and CEO, Netsize. “Respondents told us they are increasing use of messaging to engage in conversations with consumers on their mobile phone, and stepping up efforts to harness other exciting formats and approaches such as WAP sites, mobile websites and branded content. This momentum can only grow as the economy picks up steam.”

ABOUT THE REPORT

“Netsize Mobile Marketing Survey 2009: Can companies and brands rise to challenge and cash in on the mobile marketing opportunity?” is available from www.netsize.com.
The survey was conducted by Netsize to determine the role and usage of mobile marketing and the perceived business benefits. In total 221 respondents from four regions (Europe, Americas, Asia Pacific/Australia and Africa/Middle East) participated in this online survey for the period from September 15, 2009 through October 1, 2009.

Netsize, leading mobile commerce and communications enabler, today announced the launch of its Global market survey for Mobile Marketing.

The survey aims to uncover the extent to which mobile marketing has become a mature instrument in the marketing mix. Researched topics include strategic drivers, tactics, resources, opt-in data and short term plans for deployment.

The survey follows the one that Netsize conducted end of 2008 in collaboration with Informa Telecoms & Media as part of the Netsize Guide 2009. The study found that the number of companies that spend over 5% of their digital budget on mobile was expected to increase from 30% to 49% by 2010, a growth of 63%.

“The results very clearly suggested that mobile marketing is bound to become main stream,” says Stanislas Chesnais, Chairman and CEO, Netsize. “This year’s survey provides a reality check: how are companies moving ahead with mobile marketing in the current economic frame, and what did they do to enable successful campaigns.”

The Netsize mobile marketing survey report will be published begin October. A summary of the report is available free of charge to all participants.

Participate in the survey

The Netsize SMS plug-in enables users to launch SMS campaigns to target contact lists and also generate SMS alerts triggered by any user-defined events such as lead creation and entity modification. The Netsize mGateway messaging platform covers 200 countries globally.

Using powerful features, Microsoft Dynamics CRM and Netsize messaging platform will enable Microsoft customers to easily tune and send SMS campaigns to a targeted audience. On top of this major feature, seamless integration of Netsize’s messaging platform with Microsoft Dynamics CRM will also provide significant value added features like defining SMS alerts based on business events set with Microsoft Dynamics CRM.

“The mobile channel enables a true two-way and real-time, event-driven relationship with the customer. Mobile has become a critical CRM tool,” says Stanislas Chesnais, Chairman and CEO, Netsize. “Netsize mGateway provides users of Microsoft Dynamics CRM a fast, reliable and secure infrastructure for any type of mobile messaging application.”

Microsoft Dynamics CRM customers and integration/distribution partners can download and install the Netsize SMS plug-in from Microsoft’s open source project hosting web site at the following link: http://smscrm.codeplex.com

About Microsoft Dynamics
Microsoft Dynamics is a line of financial, customer relationship and supply-chain management solutions that helps businesses work more effectively. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.

ABOUT MICROSOFT
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Enterprises once again care to deliver best value and good quality, servicing the customer in the best possible way.

This happens across all customer touch points. In sales, support, project management, marketing, and administration there is a renewed focus on the customer (and cash, undeniably).

Mobile technology is playing an important role in an enterprise’s service orientation. Netsize researched the aspect of mobile as a customer interaction channel in its Global Mobile Market Survey 2009, the results of which were published in the Netsize Guide 2009.

Enterprises are forecasting a growing importance of the mobile channel. According to the Netsize survey the current use of the mobile channel in customer services and contact center solutions is rated as very important by 23% of respondents.

For 2010 the number of people who are bullish on mobile for customer facing services is growing significantly: 35% and 30% respectively rate the mobile as a channel for customer services and contact centers as very important.

This also applies to touch points of a more technical nature, such as technical services and helpdesk, with 24% of respondents rating the mobile as a channel as very important, compared to 15% currently (source: Netsize Guide 2009).

The use of enterprise messaging is expected to grow significantly. According to market research company Informa Telecoms & Media, enterprises already sent some 81 billion application-to-person SMS messages globally last year. The volume is forecasted to grow by an average of 17.8% year-on-year (source: Informa Telecoms & Media) until 2013.

In many countries practically every consumer now has a mobile phone. This fact alone creates a new communications channel for companies, to reach their customers using a medium that is direct and convenient. It creates an opportunity for a company to fulfill a need, exceed an expectation, provide a differentiating service, and distinguish itself as a brand. Applications that can be considered include [fill in a couple of examples here].

The second opportunity is cost saving. SMS messaging may replace some outbound calls in a contact center to increase operational efficiency. The time saved by not having to leave a message at an answering machine for confirming an appointment could translate into many thousands of euro and more efficient use of contact center agent time. Likewise, an automatically processed inbound SMS reply to a suggested set of doctor appointment dates and times offloads staff and makes an efficient process for caller and booking agency.

How to start mobilizing the customer? The following step-by-step approach helps you discover the areas where messaging could benefit your organization and customers.

1. Take a walk through your entire service delivery process and in it review every moment of direct contact between your customer and your organization. These so-called “moments of truth” are events that matter, and can make or break a relationship.
2. Determine which of these currently demand too much time, money or effort from you or the customer. Perhaps because information is hard to obtain, or is stored in different places.
3. For each identified point determine if mobile can provide a solution, or a part of it. Ask yourself how timely sending of specific information to the customer can improve satisfaction. What mobile interaction would be required to improve the process’ efficiency, quality or reliability at that point? What improvement would the customer value?
4. From the resulting short list of potential improvements pick the ones that are desirable and achievable. Take into account aspects such as privacy and security, and applicable legal regulations.
5. Last, but certainly not least, talk with your customer. Discuss the possibilities that you have identified and you might find that they have further ideas for improvement. You could even come to the conclusion that this five-step mobilization process should have started with the party that was the subject all along: the customer.

For more information on enterprise SMS and MMS messaging, please contact Netsize.

Solutions include (see table below):

• Server platforms that can be integrated with enterprise application using the platform’s Application Programmer Interface (API) and standard protocols: mGateway, mPayment.

• Plug-in software packages for installation in specific third-party application environments without need for specific integration: Microsoft Dynamics CRM plug-in.

• Fully managed end user messaging applications that are easy to use and do not require any integration: mMarketing.

• Value added services for simplifying mobile service management and deploying and operating a solid, reliable and secure messaging infrastructure: mServices and Service Level Agreement.

Netsize platforms have been integrated successfully with business applications from many third party vendors including Microsoft, IBM, BEA, Oracle, Neolane, Optizen, QAD and others.