August 31, 2010
Majority of respondents would use their mobiles to buy big-ticket items
Netsize, the leading mobile commerce and communications enabler, today released “Unlocking the Value of Mobile Commerce”, a report that examines the role of mobile in (online and physical) retail and commerce.
The free report includes exclusive research on the value amounts that people are ready for and willing to pay through their mobile phone for pricey items that go beyond the usual mix of transport tickets and parking tokens.
The report contains data from a Netsize survey of 1,000+ mobile professionals and practitioners and concludes that mobile payment is poised to super-charge shopping as users show a significant interest in buying digital and physical goods and services with their mobile phone. Read the rest of this entry »
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Press Releases, Press Releases 2010, Surveys | Tagged: Mobile payment, Mobile commerce, survey | 
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Posted by netsize
May 17, 2010
What makes Mobile Marketing such a fascinating element of the marketing mix, and what are the factors to consider for setting your mobile marketing strategy? In our Mobile Marketing Survey Report we identify five main factors that influence adoption and success of mobile marketing.
- Relevancy Rules
The ability to deliver the right message to the right person is one of mobile’s biggest selling points. Add the right context (content, location and timeliness of the message), and the relevancy of the message is boosted in a major way. Precise targeting is the top reason for marketers to include mobile marketing in their plans.
Mobile Marketing Drivers (Source: Netsize Mobile Marketing Survey 2009). Copyright 2009-2010 Netsize. All rights reserved. www.netsize.com
- Inhibitors Vary
Starting with mobile marketing will find you overcome a few hurdles. The quality of your database, in particular acquisition of opt-in mobile numbers and maintenance of data quality might be a concern, and adherence to rules and regulations. What should be a realistic expectation on conversion ratios, and how to objectively measure campaign results? What tools to use and how to integrate with your existing CRM or campaign systems? Discuss these questions with your mobile marketing provider to set the strategy that is right for you.
Mobile Marketing Inhibitors (Source: Netsize Mobile Marketing Survey 2009). Copyright 2009-2010 Netsize. All rights reserved. www.netsize.com
- Messaging Leads the Pack
The survey uncovers a decidedly positive attitude toward mobile marketing approaches and formats that build on the popularity and usability of text messaging and made-for-mobile destinations. For reaching a mass market, SMS is best positioned by far. Quick and easy to use, well understood, and flexible to be used for two-way text communications and in combination with more advanced media and formats, such as the mobile web, barcodes and also mobile applications.
- Keep the Customer
Mobile marketing is used to acquire new customers as well as to retain existing customers. In the given economic circumstances it does not come as a surprise that retention marketing is showing strong growth. Mobile marketing adds value to loyalty programs, where relevant and timed messages increase the closeness of the brand to the consumer, and provide stimuli for him to act, or as some say, spend.
- Teams Work
Mobile marketing is team work. While companies are convinced of the benefits of mobile marketing, the vast majority of companies still lack the resources and know-how to achieve their goals alone. Activities that are typically outsourced to an external service provider are campaign execution, and analytics and reporting.
Mobile Marketing Resources (Source: Netsize Mobile Marketing Survey 2009). Copyright 2009-2010 Netsize. All rights reserved. www.netsize.com
To learn more about how companies make the most from mobile marketing, visit www.netsize.com. Here you can also download the full Netsize Mobile Marketing Survey Summary Report (free pdf download).
Leave a Comment » | Mobile marketing, Surveys | Tagged: Mobile marketing, mMarketing, SMS, MMS, WAP, Market survey | Permalink
Posted by netsize
January 28, 2010
Netsize Survey of Professionals, Practitioners and Execs Identifies Mobile Trends and Industry Leaders Netsize previews survey results at M-Days mobile conference and trade show in Munich, Germany
Netsize, a leading mobile commerce and communications enabler, today revealed the first results of the Mobile Trends Survey 2010. Drawing from an online survey of 1,000+ professionals and practitioners, the survey provides insights into key trends that top the industry agenda, including the advance of mobile applications stores, progress towards global mobile commerce and the pivotal importance of mobile as a means to bridge our virtual and physical worlds.
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Leave a Comment » | Mobile billing, Mobile marketing, Press Releases, Press Releases 2010, Surveys | Tagged: App Store, Application Store, Mobile billing, Mobile Internet, Netsize Guide | Permalink
Posted by netsize
November 5, 2009
For the third consecutive year we would like YOU to be part of this industry reference report.
We invite you to share your views on the 5 themes of mobile for 2010: Activation, Interaction, Conversation, Transaction and Transformation.
We give away 100 copies of the Netsize Guide 2010 printed edition to survey participants! For a chance to win one of these copies enter your email address at the end of the survey. Winners will be contacted by email in December.
Take the survey now!
This survey will take approximately 15 minutes to complete and participation in the survey is completely anonymous.
Leave a Comment » | Surveys, Uncategorized | Tagged: Guide, Market survey | Permalink
Posted by netsize
October 20, 2009
Netsize, the leading mobile commerce and communications enabler, today published its latest market report, “Netsize Mobile Marketing Survey 2009: Can companies and brands rise to challenge and cash in on the mobile marketing opportunity?”. Drawing from an online survey of 221+ professionals and practitioners, the report identifies the chief drivers and obstacles impacting mobile marketing growth. It also highlights the exciting business opportunities ahead for companies and brands that use the current economic climate to rethink marketing strategies and ramp up activities. View more
Leave a Comment » | Enterprise messaging, Mobile marketing, Press Releases, Press Releases 2009, Surveys | Tagged: Channel, Market survey, mMarketing, MMS, Mobile analytics, Mobile campaign, Mobile Internet, Mobile marketing, Research, SMS, WAP | Permalink
Posted by netsize
September 15, 2009
Global survey researches extent to which mobile marketing has become a mature instrument in the marketing mix.
Netsize, leading mobile commerce and communications enabler, today announced the launch of its Global market survey for Mobile Marketing.
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Leave a Comment » | Enterprise messaging, Mobile marketing, Press Releases, Press Releases 2009, Surveys | Tagged: Channel, Market survey, mMarketing, MMS, Mobile analytics, Mobile campaign, Mobile Internet, Mobile marketing, Research, SMS, WAP | Permalink
Posted by netsize
September 10, 2009
Has mobile marketing become a mature instrument in the marketing mix?
Netsize is currently conducting a global survey on mobile marketing. The survey aims to obtain insight to what extent mobile marketing has become a mature instrument in the marketing mix.
We regard mobile marketing as the use of a mobile phone for marketing communications, commerce and services, between a company and its targeted audiences.
Please share your views and experiences with others by participating in this survey.
If you would like to receive the summary report, you may fill in your email address at the end of this survey and we’ll send it to you by email at the beginning of October.
The survey will take approximately 10 minutes to complete and participation in the survey is anonymous.
To begin the survey, click here.
Leave a Comment » | Mobile marketing, Surveys | Tagged: Channel, mMarketing, MMS, Mobile analytics, Mobile campaign, Mobile Internet, Mobile marketing, Research, SMS, WAP | Permalink
Posted by netsize
