Going global in your campaigns? We show you how to get the most of the mobile channel. Get a demo of mMarketing and pick up your copy of the Netsize Guide 2010 book. Meet us at CTIA Wireless 2010 on the Gemalto stand, booth #559, Central Hall C1/C2.

Netsize help you get the most from the mobile channel; for your application store, mobile content billing, marketing and CRM needs, on domestic and international wireless carrier networks.

Netsize helps you get the most from the mobile channel; from your application store and mobile content billing to marketing and CRM needs on domestic and international wireless carrier networks.

To setup a meeting with our specialists, send an email with your preferred date & time and your contact information.

PRODUCTS ON SHOW:

	mMarketing Mobile marketing and mobile CRM in a few clicks
	mPlugin Integrate SMS messaging in your CRM system
	mPayment SMS, MMS and WAP billing coverage in 28 countries
	Direct Billing Direct Billing solutions for wireless carriers

Le Mobile 2.0

9th Edition of the Netsize almanac provides unique and candid report on how the industry currently views market issues, business opportunities and mobile’s winners and losers

Netsize, the leading mobile communications and commerce enabler, today launches the Netsize Guide 2010, the comprehensive annual almanac that uniquely combines analysis of key developments that top the mobile industry agenda in 2010 with a wealth of statistical data on the global mobile services and content markets.

The Netsize Guide 2010, aptly titled Mobile Renaissance, examines the role of mobile as the catalyst for change and improvement in society, enabling innovation across all industry sectors and countries.

“The advance of new devices such as touch screen mobile phones, new services such as mobile healthcare, and new business models such as applications stores are significant developments that together yield an exponential increase in ideas and innovation,” says Stanislas Chesnais, Chief Executive Officer, Netsize. “We are indeed on the edge of a modern-day Renaissance, which is why this year’s Netsize Guide takes its name from this remarkable period. Mobile is not about technology; it’s about the means to collaborate, communicate, and connect with diverse networks of people, breaking down the walls between cultures and bringing together the physical and virtual worlds.”

Exclusive interviews with 28 industry senior executives at leading companies and organizations including Havas, Marks & Spencer, Mobile Marketing Association, Nokia, Paypal and Sony provide unique perspectives on these themes and reveal how players across the mobile ecosystem are preparing to meet the challenges and take advantage of the opportunities ahead.

The Netsize Guide 2010 also includes the results of Mobile Trends Survey 2010. Netsize asked over 1,000 mobile professionals and practitioners from 67 countries for their views on 5 key themes, including the advance of mobile applications stores, mobile social networking, customer-brand relationships through mobile, progress towards global mobile commerce and the increasing importance of mobile across a range of business verticals.

The Netsize Guide 2010 presents detailed data on the wireless telecommunications sector in 41 countries, covering revenues, market shares and value added service offerings for messaging and billing of 194 mobile network operators.

The launch of the Netsize Guide 2010 also introduces its online companion, www.mobile-renaissance.com. This blog will feature further interviews, findings and market data updates throughout the year.

The Netsize Guide 2010 is available from www.netsize.com, and Netsize Guide partners globally including American Association of Advertising Agencies (AAAA), Association for Interactive Media & Entertainment (AIME), Comunic@tii Mobile, Direct Marketing Association India, Mobile Data Association (MDA), Mobile Entertainment Forum (MEF), Mobile Zeitgeist, MSearchGroove, and Services Mobiles. The Netsize Guide 2010 will be available for Amazon Kindle and EPUB format e-book readers in March.

FACTS & FIGURES FROM THE NETSIZE GUIDE 2010

Selected highlights from the Mobile Trends Survey:

• Activation: 87 percent of respondents indicate that the Apple App Store will be most successful, followed by Google’s Android Market (60 percent), Nokia’s Ovi Store (30 percent) and RIM’s BlackBerry App World (27 percent). Surprisingly, applications stores run by mobile operators finished low in the list.
• Interaction: Despite the rising popularity of application stores, side-loading and content-forwarding remains the most important distribution channel for mobile entertainment content, ranked first by 84 percent of respondents.
• Conversation: Mobile is not a stand-alone technology. 92 percent of respondents felt it is most effective when combined with online media – which includes Web, email and social media — as part of a cross-media message; a significant number of respondents said they also see huge growth opportunities for communications that combine mobile and direct mailing via email.
• Transaction: For 73 percent of respondents search, good navigation and targeted offers lead the list of requirements for a good shopping experience on mobile; 60 percent said a choice of payment methods and the ability to have purchases charged to their phone bill is also central.
• Transformation: 2010 will see the take-off of permission-based mobile commerce. 71 percent of respondents expect these purchases will be triggered by location-aware marketing, while 57 percent believe mobile coupons and campaigns involving 2D barcodes will generate sales.

Selected highlights from the Country Data:

• Developing countries have fastest growing subscriber base: India (45.3%, from 2008 to 2009), followed by Morocco (30.6%), Malaysia (17.9%), and the other BRIC countries (Brazil, China and Russia).
• Greece is the country with highest mobile phone penetration (170%), and India has lowest penetration (37.5%). For the 41 countries surveyed, the average penetration rate increased from 62.8% in 2008 to 68.9% in 2009, on a total population of 2.66 billion.
• China is forecasted to top USA in 2010 as largest mobile messaging market, with €11.45 billion and €10.5 billion revenues respectively. USA is the winner on mobile internet revenues with a whopping €14.9 billion forecasted revenues, against €11.7 billion in Japan and €4 billion in China.

Mobile World Congress, Barcelona, February 15, 2010
Netsize, the leading communications and commerce enabler, today launch Netsize Direct Billing, the unique managed Direct Billing solution for Mobile Network Operators.

Direct Billing is a billing method that charges mobile payment amounts directly to the end user’s mobile phone subscription. It does not require intermediate WAP pages or premium SMS.

Netsize Direct Billing provides mobile operators with a direct billing solution that integrates seamlessly with their billing platform. It is provided as a fully managed service that minimizes the mobile operator’s time and resources that would be required to deploy a direct billing offer. In addition Netsize provide a direct billing API that enables third parties to launch mobile commerce services.

“As a relatively new billing method, Direct Billing delivers operators tremendous benefits for launching mobile commerce services, including ticketing and money transfer,” says Stanislas Chesnais, Chief Executive Officer, Netsize. “We estimate that operators would need a year to launch an in-house developed direct billing offer. Netsize Direct Billing shortens their time-to-market significantly to a few weeks, enabling the operator to catch the mobile commerce wave now.”

“Netsize Direct Billing is the first offer that springs from the Gemalto investment in Netsize,” says Jean-François Schreiber, Senior Vice President, Telecom Solutions and Services, Gemalto. “Gemalto’s worldwide presence enables Netsize to venture into new regions and provide operator groups with a common global platform.”

Netsize provide operator direct billing solutions to most of the large mobile device vendors for their application stores. Netsize is global leader for third party direct billing.

Netsize present Direct Billing at Mobile World Congress, Barcelona, Spain, 15-18 February 2010, at stand 2.G51 in Hall 2.

Netsize, a leading mobile commerce and communications enabler, today revealed the first results of the Mobile Trends Survey 2010. Drawing from an online survey of 1,000+ professionals and practitioners, the survey provides insights into key trends that top the industry agenda, including the advance of mobile applications stores, progress towards global mobile commerce and the pivotal importance of mobile as a means to bridge our virtual and physical worlds.

Using the occasion of M-Days – one of Europe’s biggest mobile industry events and exhibitions held in Munich, Germany – Netsize provided conference attendees, industry influencers and key bloggers a sneak peek into the controversial survey results, starting with respondents’ views on app store leaders and the enablers that give them and their offers the competitive edge.

According to the survey, the vast majority (87 percent) of respondents believe the Apple App Store will be the most successful app store in the mobile space. Google’s Android Market is a distant second (60 percent), followed by Nokia’s Ovi Store (30 percent) and RIM’s BlackBerry App World (27 percent). Surprisingly, applications stores run by mobile operators finished low in the list, indicating that platform providers and handset makers may well dominate the space for a time to come.

When asked to rate the unique selling proposition of application stores over other software distribution and sales channels, 65 percent of respondents put convenience (“everything in one place”) at the top of the list. This was followed by compatibility “software applications specific to the device”), choice (“a long tail of thousands of applications to choose from”), and ease of payment (“operator billing, for example”).

Netsize, provider of operator billing solutions to most of the large mobile device vendors for their application stores, released the application store survey findings to the stage for a lively discussion of the future of mobile and the role of software application stores during “Mobile Trends 2020, Mobile Research and App-Commerce: What Comes Next in Europe?” The M-Days session was led and moderated by Peggy Anne Salz, mobile thought leader and MSearchGroove Founder and Chief Analyst.

The complete mobile trends survey results – which cover topics related to mobile entertainment, mobile marketing, mobile commerce, mobile payments and mobile convergence – will be released as part of the Netsize Guide 2010, a comprehensive mobile industry analysis and almanac published by Netsize and written by MSearchGroove’s Salz. Netsize will launch the Netsize Guide 2010 on February 16, 2010 at Mobile World Congress in Barcelona, Spain.

Netsize offers mobile payment solutions based on operator billing (through premium SMS, MMS and WAP for example) for 100 mobile operators in 28 countries, reaching over 1 billion billable subscribers worldwide, and provides mobile messaging, with SMS and MMS delivery to over 200 countries.

Netsize was founded in 1999 by Stanislas Chesnais, who will remain as CEO. Prior to this capital increase, Gemalto already held 24% of Netsize. Headquartered in Levallois Peret, near Paris, France, Netsize employs approximately 180 people. Netsize will continue to operate as a stand-alone company within the Gemalto Group.

Olivier Piou, Chief Executive Officer of Gemalto, stated: “Gemalto invested in Netsize back in 2001 and was the first and largest outside investor in Netsize. It is natural extension of our long term relationship that Gemalto now becomes Netsize’s majority shareholder. Netsize’s mobile payment platform complements our rapidly expanding mobile software and services offering.”

“Netsize has been a pioneer in mobilizing business and commerce” commented Philippe Vallée, Executive Vice President for Telecom at Gemalto. “Netsize’s “one click” mobile payment solution is a key brick in enabling the monetization of mobile phone downloads and app-stores”.

Stanislas Chesnais, Founder and CEO of Netsize, added “Gemalto’s investment will facilitate our expansion into new markets such Latin America, Africa and South East Asia. We look forward to leveraging Gemalto’s digital security technology to make mobile payments even more pervasive and convenient”.

Investor Relations
Vincent Biraud
M.: +33(0) 6 08 48 33 23
vincent.biraud@gemalto.com

Corporate Communication
Rémi Calvet
M.: +33(0) 6 22 72 81 58
remi.calvet@gemalto.com

About Netsize
Netsize is a leading mobile communications and commerce enabler. Netsize solutions include Mobile Messaging, with SMS and MMS delivery in 200 countries; Mobile Payment through operator-based billing (Premium SMS, MMS and WAP) in 28 countries; and Mobile Content Management platforms with publishing & editing tools to manage messaging services and mobile Internet portals. Netsize manages more than 60 million mobile transactions per month for 800 customers worldwide, including Fortune 500 companies. With 180 employees in 10 offices worldwide, Netsize provides both robust technical infrastructure and marketing expertise to support this successful deployment on a global scale.

For more information about Netsize please visit www.netsize.com

About Gemalto
Gemalto (Euronext NL 0000400653 GTO) is the world leader in digital security with 2008 annual revenues of €1.68 billion, and 10,000 employees operating out of 75 offices, research and service centers in 40 countries.

Gemalto is at the heart of our evolving digital society. The freedom to communicate, travel, shop, bank, entertain, and work—anytime, anywhere—has become an integral part of what people want and expect, in ways that are convenient, enjoyable and secure.

Gemalto delivers on the growing demands of billions of people worldwide for mobile connectivity, identity and data protection, credit card safety, health and transportation services, e-government and national security. We do this by supplying to governments, wireless operators, banks and enterprises a wide range of secure personal devices, such as subscriber identification modules (SIM), Universal Integrated Circuit Card (UICC) in mobile phones, smart banking cards, smart card access badges, electronic passports, and USB tokens for online identity protection. To complete the solution we also provide software, systems and services to help our customers achieve their goals.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years.
For more information please visit www.gemalto.com.

The largest mobile network operator is Vodacom (52% market share, source: Vodacom), MTN is second (35% market share, source: MTN) and Cell C, a subsidiary of Saudi Arabia’s Oger Telecom, is third (4.2 million subscribers, 8.8% market share, source: Cell C). Some 7% have 3G subscriptions.

Mobile, anyone?

South Africa is a very attractive market for mobile services. According to a report from Frost & Sullivan, demand for mobile content services in South Africa will grow by an average of 15 per cent per year until 2013.

It is also the most advanced mobile territory in Africa, with a European-style infrastructure, and consumers whose first introduction to telecoms and the web comes from mobile. Mobile broadband usage is as common as fixed line.

The Mobile Marketing Association recently released some interesting statistics about the phenomenal growth in this market and the current state of mobile adoption in South Africa, as summarized in an article by 20fourLabs.

South Africa is a nation sparkling with confidence, higher than many parts of the world (source: Bureau for Economic Research), and with great ambitions as the 2010 World Cup is gripping this sports mad country!

Launching mobile content services in South Africa

In November Netsize launched its mPayment operator-based billing solution with South Africa coverage with MO premium and MT premium billing. On Vodacom and MTN (total 87% market share) both MT and MO premium are available, and a long number for sending and receiving messages.

Multiple price points per short code are possible. MO premium is available on Cell C with a single price point per short code. For the most common price points shared short codes will be available.

Applications …

Popular mobile applications include banking (money transfer services), advertisement (mobile marketing) and entertainment (content/infotainment and social networking).

Whereas traditional direct marketing and online marketing is costly and less effective due to the language situation and lack of broadband access, mobile is providing an alternative marketing channel. Direct and personal, it has the widest reach of all in this vast country.

With 4 times more people using sms than email, it is clear that in this country the mobile is everyone’s “first screen.”

Regulatory aspects

As most countries, South Africa has put in place industry self regulation. The WASPA Code of Conduct promotes fairness and decency in dealings with subscribers and members in the content value chain.

Advertising must follow the rules in the Advertising Code of Conduct, with clear communication on pricing matters. Operators have set some specific rules as well in particular for MT subscription services.

Online seminar

If you would like to know more on how to launch mobile content services in South Africa and Netsize mobile messaging, billing and marketing solutions, we invite you to view the Netsize online seminar on South Africa at www.netsize.com.

Netsize, a leading mobile commerce and communications enabler, today announces that it has extended the network coverage of Netsize mPayment, its solution for global remote payments, with three mobile network operators in South Africa, Vodacom, MTN, and soon, Cell-C.

The expansion follows the acquisition by Netsize of Africa2you’s assets, a wireless services provider based in Johannesburg, South Africa.

“South Africa is at the forefront of mobile, having one of the highest growth rates for mobile content services,” says Stanislas Chesnais, Chairman and CEO, Netsize. “With Netsize mPayment, content providers can use operator-based billing for charging pay-per-use and subscription services.”

In addition, Netsize announces the availability of subscription services billing with Netsize mPayment on the network of MTS, the largest mobile network operator in Russia with close to 66 million subscribers.

Netsize mPayment enables clients to define alias, end user price point, billing frequency, retry scheme and expiry date. End users confirm their subscription service opt-in by sending an SMS MO message. Opt-in through WAP or PIN-code authenticated web request will be available in the first quarter of 2010.

The new services will be presented in a live online seminar on November 26, 2009.
For more information and to register for this seminar please visit www.netsize.com

We invite you to share your views on the 5 themes of mobile for 2010: Activation, Interaction, Conversation, Transaction and Transformation.

We give away 100 copies of the Netsize Guide 2010 printed edition to survey participants! For a chance to win one of these copies enter your email address at the end of the survey. Winners will be contacted by email in December.

Take the survey now!

This survey will take approximately 15 minutes to complete and participation in the survey is completely anonymous.