Internet+ mobile: Making payments in the blending worlds of mobile and web

February 14, 2012

If you’re an online merchant chances are high that the changes in how consumers access your site are giving you quite a challenge. Where previously PCs and notebooks were virtually the only means to access your website, nowadays increasingly tablet PCs and smartphones are used to browse and buy goods and services online.

According to the Netsize Guide, there are already 445,000 tablet PCs and 19.7 million smartphones in use in France. Tablets represent some 27.5% of all non-PC web data traffic, smartphones 57.1%, feature phones 5.5%, and other devices such as music players and gaming devices 9.9%. About two thirds (65.1%) is from Apple iPads, iPhones and iPods.

Internet+ mobile: Pay via your ISP

We are only witnessing the start of this trend. As more people begin to use their always-on, always-connected devices to shop, they will need the payment methods that allow them to pay conveniently and securely – especially when they don’t own, can´t or don’t want to use a payment card.

Internet+ mobile in France is a payment method that has been developed by the industry consortium Association Française du Multimédia Mobile (AFMM). Using Internet+ mobile, consumers in France can pay amounts of up to 10 euros using their mobile phone and have it charged to their Internet subscription bill.

Growing 10x the rate of Premium SMS

AFMM recently reported its payment volume numbers over 2011. In the first half of 2011, 54.1 million euros worth of purchases were made using Internet+ mobile. This represents a stunning 54% year-to-year growth. Payments made by SMS+, the premium SMS-based payment method, reached 164 million euros in the same period, but showed only 5.5% growth.

Whereas SMS+ is mainly used for one-time, pay-per-use purchases, Internet+ mobile is very popular for subscription-based payments representing more than 80% of total turnover.

The fast go-to-market

Netsize mPayment enables merchants to use Internet+ mobile as a payment option on web stores and mobile stores.

While SMS+ and Gallery would also be viable, these methods do come with specific constraints and demands to be met. mPayment with Internet+ mobile presents an excellent alternative in the fast moving game and app content market.

mPayment with Internet+ mobile is therefore ideal for any content provider with a direct to consumer (D2C) strategy and wants to launch quickly and effortless in the French market.

Sounds interesting? Contact us and discuss your needs.

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5 Reasons Why You Should Look at Internet Service Provider Billing for Online Payments

September 23, 2011

For many years, SMS billing has been the most practical way for letting users pay for digital content such as ringtones, logos and the like. More and more consumers buy smartphones nowadays, and these devices create a taste for different content – as the rise of the app stores is proving. Mobile device access to the open internet is a key driver of this trend.

Convergence is changing the internet access market. Consumers increasingly access the internet via both fixed and wireless connections. Mobile operators, fixed internet access providers and cable services providers all find themselves competing for the same customer who is already (or soon will be) consuming any digital content via any device – desktop, notebook, tablet, smartphone and smart TV.

 € 65 million purchases via Internet+ in 2010

Netsize mPayment Internet+ billing enables content providers to benefit from this convergence. Netsize mPayment Internet+ reaches some 40 million users in total, 93% of the Internet population in France. It is available on Alice, Bouygues Telecom, Free, Orange and SFR. A single connection to mPayment allows providers of for example video on demand (football, movies, music) to develop innovative services and monetize their content to the largest possible audience – using mobile and online payment methods.

In 2010, 65 million euros worth of transactions has been billed through Internet+, a growth of 60% from the year before. It is the fastest growing payment method in France.

5 reasons to choose Internet+

  1. Cardless payment method
  2. 40 million potential users
  3. Accellerating adoption
  4. 82% conversion ratio
  5. One-shot, pay-per-use as well as subscription models

With Netsize mPayment, you quickly deploy Internet+ as well as all available carrier billing methods in your web store and mobile stores. Convenience for your customers, revenues for your business.

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Posted by netsize

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