Monetization, Advertising and Flirting For Fun and Profit – Interview with Mark Curis, Flirtomatic

May 26, 2010

U.K.-based Flirtomatic is a pioneer mobile flirting service and one of the most popular social mobile services used by young adults in the U.K., Germany, Australia and the U.S. It counts over 1.7 million registered users and distribution partnerships with Vodafone, T-Mobile, Orange, ninemsn, ProSiebenSat1, and Samsung.

But it’s not just about flirting and fun; Flirtomatic has successfully monetized its traffic through virtual gifting and mobile advertising thanks to deals with ad networks such as AdMob and major brands including L’Oreal, o2 and Strongbow. Mark Curtis, Flirtomatic CEO, talks about the company’s transformation.

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Making an (App) Offer You Can't Refuse – Interview with Christopher David, Sony Ericsson

May 25, 2010

In 2009 Sony Ericsson took the wraps off a new app store coupled with a progressive framework to accelerate the creation of compelling apps for Sony Ericsson devices. In practice, Sony Ericsson handles all billing and then passes 70 percent of revenues back to developers. Other tangible benefits for developers include access to tools, distribution, marketing and top-notch placement in the app store. While there is a sharp focus on apps written for Java and Symbian, Sony Ericsson also recently expanded support to other platforms such as Android.

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