May 17, 2010
What makes Mobile Marketing such a fascinating element of the marketing mix, and what are the factors to consider for setting your mobile marketing strategy? In our Mobile Marketing Survey Report we identify five main factors that influence adoption and success of mobile marketing.
- Relevancy Rules
The ability to deliver the right message to the right person is one of mobile’s biggest selling points. Add the right context (content, location and timeliness of the message), and the relevancy of the message is boosted in a major way. Precise targeting is the top reason for marketers to include mobile marketing in their plans.
Mobile Marketing Drivers (Source: Netsize Mobile Marketing Survey 2009). Copyright 2009-2010 Netsize. All rights reserved. www.netsize.com
- Inhibitors Vary
Starting with mobile marketing will find you overcome a few hurdles. The quality of your database, in particular acquisition of opt-in mobile numbers and maintenance of data quality might be a concern, and adherence to rules and regulations. What should be a realistic expectation on conversion ratios, and how to objectively measure campaign results? What tools to use and how to integrate with your existing CRM or campaign systems? Discuss these questions with your mobile marketing provider to set the strategy that is right for you.
Mobile Marketing Inhibitors (Source: Netsize Mobile Marketing Survey 2009). Copyright 2009-2010 Netsize. All rights reserved. www.netsize.com
- Messaging Leads the Pack
The survey uncovers a decidedly positive attitude toward mobile marketing approaches and formats that build on the popularity and usability of text messaging and made-for-mobile destinations. For reaching a mass market, SMS is best positioned by far. Quick and easy to use, well understood, and flexible to be used for two-way text communications and in combination with more advanced media and formats, such as the mobile web, barcodes and also mobile applications.
- Keep the Customer
Mobile marketing is used to acquire new customers as well as to retain existing customers. In the given economic circumstances it does not come as a surprise that retention marketing is showing strong growth. Mobile marketing adds value to loyalty programs, where relevant and timed messages increase the closeness of the brand to the consumer, and provide stimuli for him to act, or as some say, spend.
- Teams Work
Mobile marketing is team work. While companies are convinced of the benefits of mobile marketing, the vast majority of companies still lack the resources and know-how to achieve their goals alone. Activities that are typically outsourced to an external service provider are campaign execution, and analytics and reporting.
Mobile Marketing Resources (Source: Netsize Mobile Marketing Survey 2009). Copyright 2009-2010 Netsize. All rights reserved. www.netsize.com
To learn more about how companies make the most from mobile marketing, visit www.netsize.com. Here you can also download the full Netsize Mobile Marketing Survey Summary Report (free pdf download).
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Mobile marketing, Surveys | Tagged: Mobile marketing, mMarketing, SMS, MMS, WAP, Market survey | 
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Posted by netsize
May 7, 2010
Import your mobile contact database in Netsize mMarketing
A good database of contacts is key for many mobile messaging applications. Whether used for sending individual messages or large mobile campaigns, the database is the basis for your recipients lists and targeted, personalized messages.
The contact import wizard of Netsize mMarketing allows you to setup your database in a breeze.
To import large numbers of contacts, use Import contacts in the left navigation menu (1). Select a text file that contains the contacts’ names and mobile phone numbers (2). The values should be separated by a comma or another delimiter that you specify. Click Next (3).
Netsize mMarketing - Import mobile contacts database, step 1. (c) Copyright 2010 Netsize www.netsize.com
Select the columns that you would like to import, and map the column header name to the proper contact attribute (4): does the column contain the first name, last name, mobile number, etc. Click Next (5).
Netsize mMarketing - Import mobile contacts database, step 2. (c) Copyright 2010 Netsize www.netsize.com
In the final step, indicate how the contacts are to be stored, and if they should be added to a new or existing list of contacts so that you can start using them in a mobile campaign immediately (6). Click Import to accept all settings and start the import (7).
Netsize mMarketing - Import mobile contacts database, step 3. (c) Copyright 2010 Netsize www.netsize.com
In a later article we’ll go in more detail into how you can use the database for personalizing your campaigns.
Try mMarketing now
No access to mMarketing yet? Register here for a free 30-day trial of Netsize mMarketing, the easy solution to mobile marketing campaigns and business mobile messaging using SMS.
More tips & tricks:
mMarketing tip #1: Send a quick SMS message
mMarketing tip #2: Send an SMS campaign
mMarketing tip #3: Import your mobile contact database
Leave a Comment » | Mobile marketing | Tagged: mMarketing | Permalink
Posted by netsize
May 7, 2010
Send an SMS campaign with Netsize mMarketing
Creating an SMS campaign with Netsize mMarketing is easy! With your database at hand, it takes only a few steps to launch a campaign. Click New campaign in the left menu, give the campaign a name, enter phone numbers or click Add contacts from list, enter the message text or select a predefined message, and click Send. The figure below shows the steps.
Netsize mMarketing - Send an SMS campaign. (c) Copyright 2010 Netsize www.netsize.com
Try mMarketing now
No access to mMarketing yet? Register here for a free 30-day trial of Netsize mMarketing, the easy solution to mobile marketing campaigns and business mobile messaging using SMS.
More tips & tricks:
mMarketing tip #1: Send a quick SMS message
mMarketing tip #2: Send an SMS campaign
mMarketing tip #3: Import your mobile contact database
Leave a Comment » | Mobile marketing | Tagged: mMarketing | Permalink
Posted by netsize
March 23, 2010
CTIA Las Vegas – March 23, 2010
mMarketing V3.0 simplifies corporate messaging and marketing campaigns
CTIA Las Vegas, NV March 23, 2010 – Netsize, a Gemalto company and the leading mobile commerce and communications enabler, today launches mMarketing V3.0 for the North American market. Netsize mMarketing is a web-based solution for corporate mobile messaging and mobile marketing campaigns.
“With over 89% of the U.S. population carrying a mobile phone and the increased capability of new smartphones, consumers are looking to their phones for more information and expecting their favorite brands to deliver relevant content to them,” stated Stanislas Chesnais, Chief Executive Officer, Netsize. “The mMarketing platform provides an easy way for companies to build innovative services and engage with customers on the go.”
Read more
Leave a Comment » | Press Releases, Press Releases 2010 | Tagged: Messaging, mMarketing, North America | Permalink
Posted by netsize
October 29, 2009
Consumers are increasingly active on their mobile devices and the mobile channel is now essential for brands, advertisers and businesses. How does a business make the most of the mobile opportunity?
In our latest report, “Netsize Mobile Marketing Survey 2009: Can companies and brands rise to challenge and cash in on the mobile marketing opportunity?”, we explore the do’s and don’ts.
Key results
- Companies and brands bullish on mobile marketing benefits, but lack skills set to execute campaigns
- Strong growth ahead for SMS and MMS messaging, positive outlook for branded apps and mobile websites
- High interest in targeting consumers, but high concerns that opt-in databases won’t deliver
Click here to request your free copy of the 12-page Summary Report of this study, and we’ll send you an email with your personal download link to the report.
We’ll present the results of this study at the MobileSQUARED Roadshow “Taking Internet Mobile” seminar in London, November 5, 2009.
Leave a Comment » | Events, Mobile marketing | Tagged: Channel, mMarketing, MMS, Mobile analytics, Mobile campaign, Mobile Internet, Mobile marketing, Research, SMS, WAP | Permalink
Posted by netsize
October 20, 2009
Netsize, the leading mobile commerce and communications enabler, today published its latest market report, “Netsize Mobile Marketing Survey 2009: Can companies and brands rise to challenge and cash in on the mobile marketing opportunity?”. Drawing from an online survey of 221+ professionals and practitioners, the report identifies the chief drivers and obstacles impacting mobile marketing growth. It also highlights the exciting business opportunities ahead for companies and brands that use the current economic climate to rethink marketing strategies and ramp up activities. View more
Leave a Comment » | Enterprise messaging, Mobile marketing, Press Releases, Press Releases 2009, Surveys | Tagged: Channel, Market survey, mMarketing, MMS, Mobile analytics, Mobile campaign, Mobile Internet, Mobile marketing, Research, SMS, WAP | Permalink
Posted by netsize
September 15, 2009
Global survey researches extent to which mobile marketing has become a mature instrument in the marketing mix.
Netsize, leading mobile commerce and communications enabler, today announced the launch of its Global market survey for Mobile Marketing.
Read more
Leave a Comment » | Enterprise messaging, Mobile marketing, Press Releases, Press Releases 2009, Surveys | Tagged: Channel, Market survey, mMarketing, MMS, Mobile analytics, Mobile campaign, Mobile Internet, Mobile marketing, Research, SMS, WAP | Permalink
Posted by netsize
September 10, 2009
Has mobile marketing become a mature instrument in the marketing mix?
Netsize is currently conducting a global survey on mobile marketing. The survey aims to obtain insight to what extent mobile marketing has become a mature instrument in the marketing mix.
We regard mobile marketing as the use of a mobile phone for marketing communications, commerce and services, between a company and its targeted audiences.
Please share your views and experiences with others by participating in this survey.
If you would like to receive the summary report, you may fill in your email address at the end of this survey and we’ll send it to you by email at the beginning of October.
The survey will take approximately 10 minutes to complete and participation in the survey is anonymous.
To begin the survey, click here.
Leave a Comment » | Mobile marketing, Surveys | Tagged: Channel, mMarketing, MMS, Mobile analytics, Mobile campaign, Mobile Internet, Mobile marketing, Research, SMS, WAP | Permalink
Posted by netsize
