1. Relevancy Rules

   The ability to deliver the right message to the right person is one of mobile’s biggest selling points. Add the right context (content, location and timeliness of the message), and the relevancy of the message is boosted in a major way. Precise targeting is the top reason for marketers to include mobile marketing in their plans.

   

   Mobile Marketing Drivers (Source: Netsize Mobile Marketing Survey 2009). Copyright 2009-2010 Netsize. All rights reserved. www.netsize.com

2. Inhibitors Vary

   Starting with mobile marketing will find you overcome a few hurdles. The quality of your database, in particular acquisition of opt-in mobile numbers and maintenance of data quality might be a concern, and adherence to rules and regulations. What should be a realistic expectation on conversion ratios, and how to objectively measure campaign results? What tools to use and how to integrate with your existing CRM or campaign systems? Discuss these questions with your mobile marketing provider to set the strategy that is right for you.

   

   Mobile Marketing Inhibitors (Source: Netsize Mobile Marketing Survey 2009). Copyright 2009-2010 Netsize. All rights reserved. www.netsize.com

3. Messaging Leads the Pack

   The survey uncovers a decidedly positive attitude toward mobile marketing approaches and formats that build on the popularity and usability of text messaging and made-for-mobile destinations. For reaching a mass market, SMS is best positioned by far. Quick and easy to use, well understood, and flexible to be used for two-way text communications and in combination with more advanced media and formats, such as the mobile web, barcodes and also mobile applications.

4. Keep the Customer

   Mobile marketing is used to acquire new customers as well as to retain existing customers. In the given economic circumstances it does not come as a surprise that retention marketing is showing strong growth. Mobile marketing adds value to loyalty programs, where relevant and timed messages increase the closeness of the brand to the consumer, and provide stimuli for him to act, or as some say, spend.

5. Teams Work

   Mobile marketing is team work. While companies are convinced of the benefits of mobile marketing, the vast majority of companies still lack the resources and know-how to achieve their goals alone. Activities that are typically outsourced to an external service provider are campaign execution, and analytics and reporting.

   

   Mobile Marketing Resources (Source: Netsize Mobile Marketing Survey 2009). Copyright 2009-2010 Netsize. All rights reserved. www.netsize.com

To learn more about how companies make the most from mobile marketing, visit www.netsize.com. Here you can also download the full Netsize Mobile Marketing Survey Summary Report (free pdf download).

A good database of contacts is key for many mobile messaging applications. Whether used for sending individual messages or large mobile campaigns, the database is the basis for your recipients lists and targeted, personalized messages.

The contact import wizard of Netsize mMarketing allows you to setup your database in a breeze.

To import large numbers of contacts, use Import contacts in the left navigation menu (1). Select a text file that contains the contacts’ names and mobile phone numbers (2). The values should be separated by a comma or another delimiter that you specify. Click Next (3).

Netsize mMarketing - Import mobile contacts database, step 1. (c) Copyright 2010 Netsize www.netsize.com

Select the columns that you would like to import, and map the column header name to the proper contact attribute (4): does the column contain the first name, last name, mobile number, etc. Click Next (5).

Netsize mMarketing - Import mobile contacts database, step 2. (c) Copyright 2010 Netsize www.netsize.com

In the final step, indicate how the contacts are to be stored, and if they should be added to a new or existing list of contacts so that you can start using them in a mobile campaign immediately (6). Click Import to accept all settings and start the import (7).

Netsize mMarketing - Import mobile contacts database, step 3. (c) Copyright 2010 Netsize www.netsize.com

In a later article we’ll go in more detail into how you can use the database for personalizing your campaigns.

Try mMarketing now
No access to mMarketing yet? Register here for a free 30-day trial of Netsize mMarketing, the easy solution to mobile marketing campaigns and business mobile messaging using SMS.

More tips & tricks:
mMarketing tip #1: Send a quick SMS message
mMarketing tip #2: Send an SMS campaign
mMarketing tip #3: Import your mobile contact database

Creating an SMS campaign with Netsize mMarketing is easy! With your database at hand, it takes only a few steps to launch a campaign. Click New campaign in the left menu, give the campaign a name, enter phone numbers or click Add contacts from list, enter the message text or select a predefined message, and click Send. The figure below shows the steps.

Netsize mMarketing - Send an SMS campaign. (c) Copyright 2010 Netsize www.netsize.com

Try mMarketing now
No access to mMarketing yet? Register here for a free 30-day trial of Netsize mMarketing, the easy solution to mobile marketing campaigns and business mobile messaging using SMS.

More tips & tricks:
mMarketing tip #1: Send a quick SMS message
mMarketing tip #2: Send an SMS campaign
mMarketing tip #3: Import your mobile contact database

What better way to reach someone urgently than via SMS. Netsize mMarketing makes it easy for you. Login to mMarketing, and use the Quick Message box on the home page to send the message. The figure below shows how it is done.

Netsize mMarketing - Send a quick SMS message. (c) Copyright 2010 Netsize www.netsize.com

Try mMarketing now
No access to mMarketing yet? Register here for a free 30-day trial of Netsize mMarketing, the easy solution to mobile marketing campaigns and business mobile messaging using SMS.

More tips & tricks:
mMarketing tip #1: Send a quick SMS message
mMarketing tip #2: Send an SMS campaign
mMarketing tip #3: Import your mobile contact database

With Netsize mMarketing you now have an easy to use solution for business messaging and mobile marketing campaigns using SMS. Try it out for yourself. Register here for a free 30-day trial of Netsize mMarketing.

mMarketing tips & tricks:
mMarketing tip #1: Send a quick SMS message
mMarketing tip #2: Send an SMS campaign
mMarketing tip #3: Import your mobile contact database

mMarketing V3.0 simplifies corporate messaging and marketing campaigns

CTIA Las Vegas, NV March 23, 2010 – Netsize, a Gemalto company and the leading mobile commerce and communications enabler, today launches mMarketing V3.0 for the North American market. Netsize mMarketing is a web-based solution for corporate mobile messaging and mobile marketing campaigns.

“With over 89% of the U.S. population carrying a mobile phone and the increased capability of new smartphones, consumers are looking to their phones for more information and expecting their favorite brands to deliver relevant content to them,” stated Stanislas Chesnais, Chief Executive Officer, Netsize. “The mMarketing platform provides an easy way for companies to build innovative services and engage with customers on the go.”

mMarketing version 3.0 includes an optimized user interface that simplifies campaign management, progress tracking and monitoring of contacts making the solution very easy to use for even novice users. Netsize mMarketing can be fully customized to fit a customer’s corporate branding. Application Programmer Interfaces (APIs) are provided, which enable the use of mMarketing by other software such as enterprise CRM and ERP systems, email solutions, and web pages.

Delivered as software-as-a-service mMarketing does not require installation, and all popular web browsers are supported. mMarketing is part of the Netsize SaaS Portal where customers manage their accounts, access technical support and have tools at their disposal to analyze messaging usage. The portal also provides a wealth of marketing intelligence on the mobile market.

Netsize will demonstrate mMarketing at International CTIA Wireless, March 22-25, Las Vegas, NV at the Gemalto booth #559, Central Hall C1/C2.

MEDIA CONTACTS

Alexander Vlasblom, Netsize
+31 (0) 20 3120453
avlasblom@netsize.com

Deb Montner, Montner & Associates Tech PR Agency
203 226 9290
dmontner@montner.com

Ray Wizbowski, Gemalto
512 257 3950
ray.wizbowski@gemalto.com

About Netsize
Netsize, a subsidiary of Gemalto (Euronext NL 0000400653 GTO), is a leading mobile communications and commerce enabler. Netsize solutions include Mobile Messaging, with SMS and MMS delivery in 200 countries; Mobile Payment through operator-based billing (Premium SMS, MMS, & WAP) in 28 countries; and Mobile Content Management platforms with publishing & editing tools to manage messaging services and mobile Internet portals. Netsize manages more than 60 million mobile transactions per month for 800 customers worldwide, including Fortune 500 companies. With 180 employees in 10 offices worldwide, Netsize provides both robust technical infrastructure and marketing expertise to support this successful deployment on a global scale.
For more information about Netsize please visit www.netsize.com

About Gemalto
Gemalto (Euronext NL 0000400653 GTO) is the world leader in digital security with 2009 annual revenues of €1.65 billion, and over 10,000 employees operating out of 75 offices, research and service centers in 41 countries.
Gemalto is at the heart of our evolving digital society. The freedom to communicate, travel, shop, bank, entertain, and work—anytime, anywhere—has become an integral part of what people want and expect, in ways that are convenient, enjoyable and secure.
Gemalto delivers on the growing demands of billions of people worldwide for mobile connectivity, identity and data protection, credit card safety, health and transportation services, e-government and national security. We do this by supplying to governments, wireless operators, banks and enterprises a wide range of secure personal devices, such as subscriber identification modules (SIM), Universal Integrated Circuit Card (UICC) in mobile phones, smart banking cards, smart card access badges, electronic passports, and USB tokens for online identity protection. To complete the solution we also provide software, systems and services to help our customers achieve their goals.
As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years.
For more information please visit www.gemalto.com

In our latest report, “Netsize Mobile Marketing Survey 2009: Can companies and brands rise to challenge and cash in on the mobile marketing opportunity?”, we explore the do’s and don’ts.

Key results

• Companies and brands bullish on mobile marketing benefits, but lack skills set to execute campaigns
• Strong growth ahead for SMS and MMS messaging, positive outlook for branded apps and mobile websites
• High interest in targeting consumers, but high concerns that opt-in databases won’t deliver

Click here to request your free copy of the 12-page Summary Report of this study, and we’ll send you an email with your personal download link to the report.

We’ll present the results of this study at the MobileSQUARED Roadshow “Taking Internet Mobile” seminar in London, November 5, 2009.

• International survey reveals companies and brands bullish on mobile marketing benefits, but lack skills set to execute campaigns
• Strong growth ahead for SMS and MMS messaging, positive outlook for branded apps and mobile websites
• High interest in targeting consumers, high concerns that opt-in databases won’t deliver

Among the key findings:

• Mobile is part of the mix to attract and keep customers: The vast majority of respondents (56%) currently use mobile to acquire new customers. But that will change as respondents follow through on their plans to boost customer retention and loyalty through mobile marketing (64%), streamline transactions (37%) and enable commerce and sales using a mobile device (37%).
• Messaging is essential: Usage of MMS is poised for significant growth, with with 22% of respondents revealing plans to double deployment in the next six months. The use of SMS messaging is also on the rise, but will move from a one-way message to a two-way conversation.
• Marked interest in more innovative formats: Respondents reported use of branded content will increase from 29% to 35%, use of branded apps will rise from 23% to 35%. Finally, use of mobile coupons and QR codes will jump from 20% to 31%.
• Mobile marketing is teamwork: The vast majority of respondents (47%) outsource to providers that can meet their requirements for a fully-managed marketing solution. Campaign execution services was the most sought-after skill (57%), followed by measurement, analytics and reporting (54%), technical services and integration (52%), and mobile campaign management (52%).
• Quality of opt-in campaign databases is a main concern: One-third of respondents (32%) expressed concern over the quality of the customer mobile phone numbers stored in their opt-in databases.

“Market adoption of mobile marketing is accelerating. The survey results and analysis show companies and brands recognize the business benefits associated with mobile marketing and are serious about integrating mobile in their strategies,” says Stanislas Chesnais, Chairman and CEO, Netsize. “Respondents told us they are increasing use of messaging to engage in conversations with consumers on their mobile phone, and stepping up efforts to harness other exciting formats and approaches such as WAP sites, mobile websites and branded content. This momentum can only grow as the economy picks up steam.”

ABOUT THE REPORT

“Netsize Mobile Marketing Survey 2009: Can companies and brands rise to challenge and cash in on the mobile marketing opportunity?” is available from www.netsize.com.
The survey was conducted by Netsize to determine the role and usage of mobile marketing and the perceived business benefits. In total 221 respondents from four regions (Europe, Americas, Asia Pacific/Australia and Africa/Middle East) participated in this online survey for the period from September 15, 2009 through October 1, 2009.

Netsize, leading mobile commerce and communications enabler, today announced the launch of its Global market survey for Mobile Marketing.

The survey aims to uncover the extent to which mobile marketing has become a mature instrument in the marketing mix. Researched topics include strategic drivers, tactics, resources, opt-in data and short term plans for deployment.

The survey follows the one that Netsize conducted end of 2008 in collaboration with Informa Telecoms & Media as part of the Netsize Guide 2009. The study found that the number of companies that spend over 5% of their digital budget on mobile was expected to increase from 30% to 49% by 2010, a growth of 63%.

“The results very clearly suggested that mobile marketing is bound to become main stream,” says Stanislas Chesnais, Chairman and CEO, Netsize. “This year’s survey provides a reality check: how are companies moving ahead with mobile marketing in the current economic frame, and what did they do to enable successful campaigns.”

The Netsize mobile marketing survey report will be published begin October. A summary of the report is available free of charge to all participants.

Participate in the survey

Netsize is currently conducting a global survey on mobile marketing. The survey aims to obtain insight to what extent mobile marketing has become a mature instrument in the marketing mix.

We regard mobile marketing as the use of a mobile phone for marketing communications, commerce and services, between a company and its targeted audiences.

Please share your views and experiences with others by participating in this survey.

If you would like to receive the summary report, you may fill in your email address at the end of this survey and we’ll send it to you by email at the beginning of October.

The survey will take approximately 10 minutes to complete and participation in the survey is anonymous.

To begin the survey, click here.