In our latest report, “Netsize Mobile Marketing Survey 2009: Can companies and brands rise to challenge and cash in on the mobile marketing opportunity?”, we explore the do’s and don’ts.

Key results

• Companies and brands bullish on mobile marketing benefits, but lack skills set to execute campaigns
• Strong growth ahead for SMS and MMS messaging, positive outlook for branded apps and mobile websites
• High interest in targeting consumers, but high concerns that opt-in databases won’t deliver

Click here to request your free copy of the 12-page Summary Report of this study, and we’ll send you an email with your personal download link to the report.

We’ll present the results of this study at the MobileSQUARED Roadshow “Taking Internet Mobile” seminar in London, November 5, 2009.

• International survey reveals companies and brands bullish on mobile marketing benefits, but lack skills set to execute campaigns
• Strong growth ahead for SMS and MMS messaging, positive outlook for branded apps and mobile websites
• High interest in targeting consumers, high concerns that opt-in databases won’t deliver

Among the key findings:

• Mobile is part of the mix to attract and keep customers: The vast majority of respondents (56%) currently use mobile to acquire new customers. But that will change as respondents follow through on their plans to boost customer retention and loyalty through mobile marketing (64%), streamline transactions (37%) and enable commerce and sales using a mobile device (37%).
• Messaging is essential: Usage of MMS is poised for significant growth, with with 22% of respondents revealing plans to double deployment in the next six months. The use of SMS messaging is also on the rise, but will move from a one-way message to a two-way conversation.
• Marked interest in more innovative formats: Respondents reported use of branded content will increase from 29% to 35%, use of branded apps will rise from 23% to 35%. Finally, use of mobile coupons and QR codes will jump from 20% to 31%.
• Mobile marketing is teamwork: The vast majority of respondents (47%) outsource to providers that can meet their requirements for a fully-managed marketing solution. Campaign execution services was the most sought-after skill (57%), followed by measurement, analytics and reporting (54%), technical services and integration (52%), and mobile campaign management (52%).
• Quality of opt-in campaign databases is a main concern: One-third of respondents (32%) expressed concern over the quality of the customer mobile phone numbers stored in their opt-in databases.

“Market adoption of mobile marketing is accelerating. The survey results and analysis show companies and brands recognize the business benefits associated with mobile marketing and are serious about integrating mobile in their strategies,” says Stanislas Chesnais, Chairman and CEO, Netsize. “Respondents told us they are increasing use of messaging to engage in conversations with consumers on their mobile phone, and stepping up efforts to harness other exciting formats and approaches such as WAP sites, mobile websites and branded content. This momentum can only grow as the economy picks up steam.”

ABOUT THE REPORT

“Netsize Mobile Marketing Survey 2009: Can companies and brands rise to challenge and cash in on the mobile marketing opportunity?” is available from www.netsize.com.
The survey was conducted by Netsize to determine the role and usage of mobile marketing and the perceived business benefits. In total 221 respondents from four regions (Europe, Americas, Asia Pacific/Australia and Africa/Middle East) participated in this online survey for the period from September 15, 2009 through October 1, 2009.

Netsize, leading mobile commerce and communications enabler, today announced the launch of its Global market survey for Mobile Marketing.

The survey aims to uncover the extent to which mobile marketing has become a mature instrument in the marketing mix. Researched topics include strategic drivers, tactics, resources, opt-in data and short term plans for deployment.

The survey follows the one that Netsize conducted end of 2008 in collaboration with Informa Telecoms & Media as part of the Netsize Guide 2009. The study found that the number of companies that spend over 5% of their digital budget on mobile was expected to increase from 30% to 49% by 2010, a growth of 63%.

“The results very clearly suggested that mobile marketing is bound to become main stream,” says Stanislas Chesnais, Chairman and CEO, Netsize. “This year’s survey provides a reality check: how are companies moving ahead with mobile marketing in the current economic frame, and what did they do to enable successful campaigns.”

The Netsize mobile marketing survey report will be published begin October. A summary of the report is available free of charge to all participants.

Participate in the survey

Netsize is currently conducting a global survey on mobile marketing. The survey aims to obtain insight to what extent mobile marketing has become a mature instrument in the marketing mix.

We regard mobile marketing as the use of a mobile phone for marketing communications, commerce and services, between a company and its targeted audiences.

Please share your views and experiences with others by participating in this survey.

If you would like to receive the summary report, you may fill in your email address at the end of this survey and we’ll send it to you by email at the beginning of October.

The survey will take approximately 10 minutes to complete and participation in the survey is anonymous.

To begin the survey, click here.

The Netsize SMS plug-in enables users to launch SMS campaigns to target contact lists and also generate SMS alerts triggered by any user-defined events such as lead creation and entity modification. The Netsize mGateway messaging platform covers 200 countries globally.

Using powerful features, Microsoft Dynamics CRM and Netsize messaging platform will enable Microsoft customers to easily tune and send SMS campaigns to a targeted audience. On top of this major feature, seamless integration of Netsize’s messaging platform with Microsoft Dynamics CRM will also provide significant value added features like defining SMS alerts based on business events set with Microsoft Dynamics CRM.

“The mobile channel enables a true two-way and real-time, event-driven relationship with the customer. Mobile has become a critical CRM tool,” says Stanislas Chesnais, Chairman and CEO, Netsize. “Netsize mGateway provides users of Microsoft Dynamics CRM a fast, reliable and secure infrastructure for any type of mobile messaging application.”

Microsoft Dynamics CRM customers and integration/distribution partners can download and install the Netsize SMS plug-in from Microsoft’s open source project hosting web site at the following link: http://smscrm.codeplex.com

About Microsoft Dynamics
Microsoft Dynamics is a line of financial, customer relationship and supply-chain management solutions that helps businesses work more effectively. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.

ABOUT MICROSOFT
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Paris, June 9, 2009 — Netsize, leading mobile commerce and communications enabler, today announced the availability of mMarketing V2.0, its web-based solution for managing mobile marketing campaigns.

“This new version enables resellers to provide their customers with a mobile marketing solution that runs out-of-the-box and can be custom-branded,” said Stéphane Roder, Group Marketing Director, Netsize. “Mobile marketing is crossing the chasm towards mass adoption. With Netsize mMarketing channel partners have the opportunity to start capitalizing on this trend in a key segment: small and medium-sized enterprises.”

Netsize mMarketing supports multiple media, including SMS, MMS, and Mobile Internet (WAP). Interactive marketing campaigns are simple to create as mMarketing supports the receipt of SMS responses.

During campaign execution, administrators remain in full control. They have a real-time view on progress and can suspend, resume and abort campaigns at any time. Campaign reports provide details on effective campaign reach and responses, including reply word statistics.

Netsize mMarketing is fully compliant with national messaging rules and regulations, and codes of conduct.

“The mobile channel enables a true two-way and real-time, event-driven relationship with the customer. Mobile has become a critical CRM tool,” says Frédéric Halley, Chief Operations Officer, Netsize. “Netsize mGateway provides users of Microsoft Dynamics CRM a fast, reliable and secure infrastructure for any type of mobile messaging application.”

“This alliance of our know-how will allow to maintain a consistent architecture whatever the device type and improve client satisfaction thanks to a global partnership with Netsize,” says Sophie Riottot, Dynamics Channel Director, Microsoft.

Microsoft Dynamics CRM customers can download and install the free Netsize mGateway interface component from the Microsoft Dynamics Partner site. The Netsize solution enables both standard and premium SMS text messaging. Customers can contact Netsize directly to enable their Microsoft Dynamics CRM mobile messaging account.

About Microsoft Dynamics
Microsoft Dynamics is a line of financial, customer relationship and supply-chain management solutions that helps businesses work more effectively. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.