Gemalto and Netsize launch the brand new Netsize Guide by Gemalto today, the comprehensive reference work on the state of mobile technology and its impact on business and society.

Available as a free PDF download today from www.netsize.com, the 10th edition has identified three themes that characterize the state of mobile today and its future:

• Transaction – How we’ve come to rely on mobile devices for commerce from researching products to making purchases.
• Transformation – How mobile devices are increasingly driving content, communications and connectivity.
• Trust – How we require — and will soon demand — simple, transparent services and devices we can trust.

Aptly titled Truly Mobile, The Netsize Guide by Gemalto underlines these three key themes, supported by insights and interviews with over a dozen senior executives from companies across the business ecosystem including ARM, Atlas Premium Brands, BNP Paribas, CMO Council, The Coca-Cola Company, Gameloft, GlobalPlatform, Informa Telecoms & Media, Millennial Media, SingTel, Texas Instruments, Trusted Logic, Yahoo! and others.

We thank Peggy Anne Salz — chief analyst and publisher of MobileGroove.com, a top 50 source of analysis and commentary on all things mobile — who once again did a great job of interviewing the companies and writing the theme chapters of the book.

Highly rated …

In its 10-year history the Netsize Guide has built a large and loyal audience of readers who rate it among their must-read industry resources.

According to a 2010 survey of Netsize Guide readers, the majority of respondents — that is to say, YOU — gave the Netsize Guide high marks indeed! On a scale of 1-to-10, 75 percent of respondents gave the book an ’8′ or higher. Specifically, 37 percent gave it an ’8′, 29 percent gave it a ’9′ and 9 percent awarded it a perfect ’10′. You also told us you consider the Netsize Guide to be better or much better than other mobile industry reports. Allow us to thank you again for your participation in our survey and for your high appreciation of our work!

Packed with stats …

In line with our long track record for excellence the Netsize Guide by Gemalto uniquely brings together a wealth of market statistics from its partners Informa Telecoms & Media, comScore and SocialBakers. The 220-page book is packed with detailed market forecasts that reveal current operator market share, smartphone penetration, and consumer usage of mobile apps and social network Facebook across over 40 countries, and 3-year forecasts (2011-2014) for selected data.

An expert resource for benchmarking and planning …

Covering the use of mobile technologies for business and entertainment applications, the Netsize Guide has served as a beacon for business professionals and executives across industry sectors for a decade. Its unique format represents a balance of thought leadership and exclusive C-level interviews with in-depth market analysis, practical case studies and a wealth of practical mobile telecommunications data. Thus, the Netsize Guide by Gemalto is an indispensible knowledge resource for benchmarking and planning mobile services, allowing mobile professionals everywhere to stay up to date with mobile trends.

… available today as a free pdf download

The Netsize Guide by Gemalto is available as a free pdf download directly from the Netsize website and from our global launch partners including: 4A’s, AIME,the Mobile Data Association (MDA), Mobile Entertainment, the MEF, MobileGroove and ServicesMobiles.

We are confident you will enjoy reading this Netsize Guide by Gemalto and benefit from its insights. It is an essential read certain to serve you well as an industry reference for the year to come. Please feel free to contact us any time with your comments or ideas via Twitter (@NetsizeGuide and @NetsizeCorp), email [guide (at) netsize.com] or our websites www.gemalto.com and www.netsize.com.

Alexander Vlasblom
Marketing Communications Director, Netsize & Trusted Logic
Gemalto

In our latest report, “Netsize Mobile Marketing Survey 2009: Can companies and brands rise to challenge and cash in on the mobile marketing opportunity?”, we explore the do’s and don’ts.

Key results

• Companies and brands bullish on mobile marketing benefits, but lack skills set to execute campaigns
• Strong growth ahead for SMS and MMS messaging, positive outlook for branded apps and mobile websites
• High interest in targeting consumers, but high concerns that opt-in databases won’t deliver

Click here to request your free copy of the 12-page Summary Report of this study, and we’ll send you an email with your personal download link to the report.

We’ll present the results of this study at the MobileSQUARED Roadshow “Taking Internet Mobile” seminar in London, November 5, 2009.

• International survey reveals companies and brands bullish on mobile marketing benefits, but lack skills set to execute campaigns
• Strong growth ahead for SMS and MMS messaging, positive outlook for branded apps and mobile websites
• High interest in targeting consumers, high concerns that opt-in databases won’t deliver

Among the key findings:

• Mobile is part of the mix to attract and keep customers: The vast majority of respondents (56%) currently use mobile to acquire new customers. But that will change as respondents follow through on their plans to boost customer retention and loyalty through mobile marketing (64%), streamline transactions (37%) and enable commerce and sales using a mobile device (37%).
• Messaging is essential: Usage of MMS is poised for significant growth, with with 22% of respondents revealing plans to double deployment in the next six months. The use of SMS messaging is also on the rise, but will move from a one-way message to a two-way conversation.
• Marked interest in more innovative formats: Respondents reported use of branded content will increase from 29% to 35%, use of branded apps will rise from 23% to 35%. Finally, use of mobile coupons and QR codes will jump from 20% to 31%.
• Mobile marketing is teamwork: The vast majority of respondents (47%) outsource to providers that can meet their requirements for a fully-managed marketing solution. Campaign execution services was the most sought-after skill (57%), followed by measurement, analytics and reporting (54%), technical services and integration (52%), and mobile campaign management (52%).
• Quality of opt-in campaign databases is a main concern: One-third of respondents (32%) expressed concern over the quality of the customer mobile phone numbers stored in their opt-in databases.

“Market adoption of mobile marketing is accelerating. The survey results and analysis show companies and brands recognize the business benefits associated with mobile marketing and are serious about integrating mobile in their strategies,” says Stanislas Chesnais, Chairman and CEO, Netsize. “Respondents told us they are increasing use of messaging to engage in conversations with consumers on their mobile phone, and stepping up efforts to harness other exciting formats and approaches such as WAP sites, mobile websites and branded content. This momentum can only grow as the economy picks up steam.”

ABOUT THE REPORT

“Netsize Mobile Marketing Survey 2009: Can companies and brands rise to challenge and cash in on the mobile marketing opportunity?” is available from www.netsize.com.
The survey was conducted by Netsize to determine the role and usage of mobile marketing and the perceived business benefits. In total 221 respondents from four regions (Europe, Americas, Asia Pacific/Australia and Africa/Middle East) participated in this online survey for the period from September 15, 2009 through October 1, 2009.

Netsize, leading mobile commerce and communications enabler, today announced the launch of its Global market survey for Mobile Marketing.

The survey aims to uncover the extent to which mobile marketing has become a mature instrument in the marketing mix. Researched topics include strategic drivers, tactics, resources, opt-in data and short term plans for deployment.

The survey follows the one that Netsize conducted end of 2008 in collaboration with Informa Telecoms & Media as part of the Netsize Guide 2009. The study found that the number of companies that spend over 5% of their digital budget on mobile was expected to increase from 30% to 49% by 2010, a growth of 63%.

“The results very clearly suggested that mobile marketing is bound to become main stream,” says Stanislas Chesnais, Chairman and CEO, Netsize. “This year’s survey provides a reality check: how are companies moving ahead with mobile marketing in the current economic frame, and what did they do to enable successful campaigns.”

The Netsize mobile marketing survey report will be published begin October. A summary of the report is available free of charge to all participants.

Participate in the survey

Netsize is currently conducting a global survey on mobile marketing. The survey aims to obtain insight to what extent mobile marketing has become a mature instrument in the marketing mix.

We regard mobile marketing as the use of a mobile phone for marketing communications, commerce and services, between a company and its targeted audiences.

Please share your views and experiences with others by participating in this survey.

If you would like to receive the summary report, you may fill in your email address at the end of this survey and we’ll send it to you by email at the beginning of October.

The survey will take approximately 10 minutes to complete and participation in the survey is anonymous.

To begin the survey, click here.