Netsize Launches Payforit Version 3 in the UK

July 19, 2010

Netsize, Payforit Accredited Payment Intermediary in the United Kingdom offers merchants a full implementation of the Payforit version 3 payment scheme; Netsize mPayment enables Payforit on Web, WAP and Web Lite transactions.

Paris, July 19, 2010 — Netsize, the leading mobile commerce and communications enabler, today announced the key to unlocking micropayments online: Netsize mPayment with Payforit version 3.

Netsize Launches mPayment with Payforit v3 in the UK

Click image to view mPayment with Payforit v3 product details

For the first time UK consumers will have a simple, straightforward and trustworthy route to buy digital as well as physical goods and services. Consumers can make transactions online and via WAP using any mobile phone. Merchants benefit via a simplified route to market that accelerates ARPU.

Payforit v3 offers trust, convenience and ease of use. It is supported by all mobile network operators in the UK. Payforit enables consumers to make online purchases from their PC or mobile phone and securely charge the payment amounts to their phone bill. Payforit v3 supports payments from all mobile devices, including WiFi-connected phones.

Netsize mPayment enables Payforit on Web, WAP and Web Lite transactions and also supports single click purchases and subscription services billing with Payforit.

“Netsize mPayment with Payforit v3 provides merchants with a ‘country on a plate’”, says Stanislas Chesnais, Chief Executive Offer, Netsize. “Now merchants can easily start with mobile payments in the UK and focus on promoting their offer, while mPayment with Payforit handles the technical complexities and helps ensure regulatory compliance.”

mPayment with Payforit offers merchants increased pricing flexibility. The easy check-out process significantly improves the rate of successful transactions. The number of clicks and keystrokes needed to make a payment is reduced by more than 50 percent compared to credit cards.

As SMS payment for web based transactions is now not allowed in the UK cross-network, Payforit v3 is the single mobile payment alternative available to merchants, offering a superior user experience.

“For the first time, merchants can take advantage of a mobile payment product in the UK that is secure, easy to use and offers payout rates similar to cards. mPayment with Payforit v3 enables them to do business online with consumers who have no credit card, debit card or PayPal account,” Stanislas Chesnais adds. “Payforit v3 has the potential to expand the UK market. It marks an important step towards an m-commerce economy.”

Visit for more information about Netsize mPayment with Payforit v3, and sign up for a trial account.

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Mobile Commerce Going Mainstream: Marks & Spencer Converts Browsers To Shoppers

July 12, 2010

In brief: Moving on with another in the “best of” selection of executive interviews from the Netsize Guide 2010. This week we speak with M&S, a major U.K. retailer to find out how mobile is improving the consumer journey from browsing to basket. Sienne Veit, Social and Mobile Commerce Development Manager, M&S Direct, discusses the technology (2D barcodes, mobile coupon vouchers) and techniques (reaching out to people who have opted in for marketing messages) that deliver success.

The evidence is mounting for a new and profound mobile mega-trend: retail is going mobile. In fact, a weekly roundup of must-read mobile permission marketing news from Optism points us to survey results from Harris Interactive (commissioned by Placecast) that show mobile marketing messages delivered to people who ask for them have indeed influenced their decision to purchase goods.

Specifically, location-based mobile alerts have led a third of women 18 to 34 to visit a store. More importantly, 27 percent of respondents in that demographic said mobile messages have impacted their decision to buy in a physical store. (More in this worthwhile and detailed post from Internet Retail.)

The observation that the physical and digital worlds are morphing also formed the core focus of the Netsize Guide 2010. The mobile analysis and almanac tracked the impact of mobile on a variety of verticals (including retail) and showed (through case studies) how major players are using mobile to achieve real results.

Netsize is also gearing up to release another in its series of industry insight reports. The first two in the series focused on the app store business models and payment mechanisms that will most likely separate the developer leaders from the also-rans. (Download) The next in the series will again draw from a survey of 1,000+ mobile professionals to measure interest in mobile commerce and identify effective approaches.


Sienne VeitExpansion into new markets and new marketing methods is a top item on the agenda for Marks & Spencer (M&S). The company, one of the leading retailers in the U.K., is a mobile maverick. The sharp focus on future growth and ways to improve the customer shopping experience has led M&S to launch a series of innovative mobile marketing campaigns, including a nationwide trial of 2D barcodes. Sienne Veit, Social and Mobile Commerce Development Manager, M&S Direct, talks about the role of mobile and the company’s wider strategy to improve the customer journey from browsing to basket.

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The Profitable Side of Augmented Reality: GeoVector CEO Talks Commerce & Advertising

July 5, 2010

GeovectorIn brief: Moving on with another in the “best of” selection of executive interviews from the Netsize Guide 2010. This week John Ellenby, CEO of GeoVector, a pioneer in the Augmented Reality (AR) space, looks at the opportunities for AR in business verticals. Will we point and buy? Sure looks it…

What you see is what you get? Advances in AR are transforming this idea into an ideal business model. This was a message that came across loud and clear at the Mobile Marketing Forum in June (an event organized by the Mobile Marketing Association) when agencies such as The Hyperfactory outlined recent marketing campaigns and impressive results.

But it’s not just about impact. Swedish retail giant IKEA has cleverly harnessed AR to take its 2010 catalog to mobile. The AR app for iPhone allows people to select a piece of furniture from the catalog and place it anywhere inside the room around them, changing its size to fit the perspective by using the phone’s camera. The app is a blockbuster success and a signpost that AR is moving from novelty to utility.


What is the future outlook for this new form of immersive marketing?

We catch up with John Ellenby, CEO of GeoVector, for his views. Headquartered in San Francisco, GeoVector has been inventing, developing and fielding innovative pointing and AR capabilities for mobile devices since 1991. Since then the company has experienced much success in Japan, where it launched the first commercial AR offering on the KDDI network with the help of local partners. In 2009 GeoVector released its first application for the iPhone and Android platforms aimed at the U.S. and European markets. The World Surfer application does more than hyperlink the real world; it also provides an attractive vehicle for marketers to connect with consumers on the go.

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100 apps per second

July 2, 2010

The rise of application stores is nothing less than phenomenal. App downloads from the Apple app store alone are more than 4 billion, 3 billion more than a year ago, and operators, handset manufacturers and independent application stores are all rushing into the apps market.

Every month some 10 new application stores are opening up shop. To date at least 75 app stores are live globally, ranging in size from large (over 200,000 apps in store) to small (just a few hundreds of apps).

The big questions that app stores and app developers are currently facing is how to build a commercially successful business and what are the winning business models.

In its whitepaper “A World of Apps”, Juniper Research estimates the global market for apps to grow to $32 billion in 2015.

“Application Store Billing”, a report by Netsize published May 2010, analyses the wave of recent app store developments and shows providers will need to develop much more than a me-too application storefront modeled on the Apple blueprint.

The report, containing an overview of the top-52 application stores, is available as free download from

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