Gemalto and Netsize launch the brand new Netsize Guide by Gemalto today, the comprehensive reference work on the state of mobile technology and its impact on business and society.
Available as a free PDF download today from www.netsize.com, the 10th edition has identified three themes that characterize the state of mobile today and its future:
- Transaction – How we’ve come to rely on mobile devices for commerce from researching products to making purchases.
- Transformation – How mobile devices are increasingly driving content, communications and connectivity.
- Trust – How we require — and will soon demand — simple, transparent services and devices we can trust.
Aptly titled Truly Mobile, The Netsize Guide by Gemalto underlines these three key themes, supported by insights and interviews with over a dozen senior executives from companies across the business ecosystem including ARM, Atlas Premium Brands, BNP Paribas, CMO Council, The Coca-Cola Company, Gameloft, GlobalPlatform, Informa Telecoms & Media, Millennial Media, SingTel, Texas Instruments, Trusted Logic, Yahoo! and others.
We thank Peggy Anne Salz — chief analyst and publisher of MobileGroove.com, a top 50 source of analysis and commentary on all things mobile — who once again did a great job of interviewing the companies and writing the theme chapters of the book.
Highly rated …
In its 10-year history the Netsize Guide has built a large and loyal audience of readers who rate it among their must-read industry resources.
According to a 2010 survey of Netsize Guide readers, the majority of respondents — that is to say, YOU — gave the Netsize Guide high marks indeed! On a scale of 1-to-10, 75 percent of respondents gave the book an ‘8’ or higher. Specifically, 37 percent gave it an ‘8’, 29 percent gave it a ‘9’ and 9 percent awarded it a perfect ’10’. You also told us you consider the Netsize Guide to be better or much better than other mobile industry reports. Allow us to thank you again for your participation in our survey and for your high appreciation of our work!
Packed with stats …
In line with our long track record for excellence the Netsize Guide by Gemalto uniquely brings together a wealth of market statistics from its partners Informa Telecoms & Media, comScore and SocialBakers. The 220-page book is packed with detailed market forecasts that reveal current operator market share, smartphone penetration, and consumer usage of mobile apps and social network Facebook across over 40 countries, and 3-year forecasts (2011-2014) for selected data.
An expert resource for benchmarking and planning …
Covering the use of mobile technologies for business and entertainment applications, the Netsize Guide has served as a beacon for business professionals and executives across industry sectors for a decade. Its unique format represents a balance of thought leadership and exclusive C-level interviews with in-depth market analysis, practical case studies and a wealth of practical mobile telecommunications data. Thus, the Netsize Guide by Gemalto is an indispensible knowledge resource for benchmarking and planning mobile services, allowing mobile professionals everywhere to stay up to date with mobile trends.
… available today as a free pdf download
The Netsize Guide by Gemalto is available as a free pdf download directly from the Netsize website and from our global launch partners including: 4A’s, AIME,the Mobile Data Association (MDA), Mobile Entertainment, the MEF, MobileGroove and ServicesMobiles.
We are confident you will enjoy reading this Netsize Guide by Gemalto and benefit from its insights. It is an essential read certain to serve you well as an industry reference for the year to come. Please feel free to contact us any time with your comments or ideas via Twitter (@NetsizeGuide and @NetsizeCorp), email [guide (at) netsize.com] or our websites www.gemalto.com and www.netsize.com.
Marketing Communications Director, Netsize & Trusted Logic